THE Oban Times, one of Scotland’s biggest-selling weekly newspapers, has launched a new website, with the vast majority of news content behind a paywall.
Users are able to subscribe for as little as 56p per week and, as well as seven-day access to up-to-date news via the website, they also have access to a digital version of the newspaper on a Thursday.
The site is also fully mobile responsive.
Keith McIntyre, group operations director, explained: “Wyvex Media made a conscious decision not to give away our content free of charge, as a result our circulation decline has been slower than the industry norm.
“We recognise however the need to offer the people of the West Highlands a choice as to how they consume their news, so we decided to completely overhaul our site, but, more importantly, to continue to value our journalists and content by introducing a paywall.”
The Oban Times team, led by Editor Susan Windram, decided that the time was right to completely overhaul the editorial workflow in order to provide a truly seven-day content.
Susan said: “I received a total buy-in from my team because we are not going to give away content for free – readers need to subscribe to read the story.
“Of course we will have stories which are not behind the paywall such as breaking news, traffic news and weather disruption and whilst the whole process has been a lot of hard work, we believe it will be more than worth it.”
The website launch is being supported by an extensive social media marketing campaign based on the hashtag #OT7DAYS, as well as in-paper and radio campaigns.
Pictured: Trainee, David McPhee.
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Contact: Keith McIntyre