NEWS Scotland – publishers of The Scottish Sun, The Times and Sunday Times in Scotland – welcomed the latest National Readership Survey (NRS PADD) monthly readership figures for January-December 2016, which show strong audience growth across the titles.
The survey measures audiences based on print readership and monthly reach on website and mobile sites belonging to each publication.
Compared to the period January-December 2015, the figures show that year-on-year the combined print and digital audiences for News Scotland increased by 56 per cent to a monthly reach of 2.5 million – including a 64 per cent year-on-year increase for The Scottish Sun and Sun on Sunday to a monthly reach of 2.3 million, and an 11 per cent year-on-year increase for The Times and Sunday Times in Scotland to a monthly reach of 424,000.
Richard Bogie, general manager of News Scotland, said: “These figures demonstrate the continuing growth of News Scotland titles. A strong and diverse media is important for Scotland and the UK as a whole, and we are delighted that readers are consuming our products in increasing numbers and responding so positively to our outstanding journalism delivered through a wide variety of platforms.
“Our digital and mobile innovation is clearly appealing to new audiences, and gives our advertisers a broad range of choices to deliver their messages.”
Source: NRS PADD January – December 2016
Base: Scotland – Daily and Sunday titles in print, web and mobile monthly reach.
Notes for editors:
The National Readership Survey (NRS) was established in 1956 and provides what is considered the most authoritative and valued audience research in use for print and digital advertising trading in Britain.
The survey covers over 250 of Britain’s major news brands and magazines, showing the size and nature of the audiences they achieve.
NRS PADD was introduced in September 2012 to provide an unique measure of combined print and online audiences.
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