IT’S back this May: FashionABLE at platform two, Waverley station, and presented by guest host, Gail Porter.
Following on from the success of last autumn’s ‘fashionABLE’ showcase, the team are back, highlighting that diversity in life does not mean exclusion from the catwalk and are on the look-out for models of all ages, shapes and cultures.
The ‘fashionABLE’ team is bringing a great line-up this spring to the Scottish fashion scene with presenter, Gail Porter, leading the show; compere, TV chef, Tony Singh (pictured), MBE; modelling advice from Angel Sinclair, founder of Models of Diversity; along with dynamic Jack Eyers, model ambassador; and upcoming, local Scottish models from all walks of life – all set on location in Waverley station, with the support of Network Rail.
Commenting on her involvement in the fashionABLE and Fair Trade Fiesta, presenter and host, Gail Porter, said: ”I am immensely proud of being part of the Fair Trade movement for many years.
“World Fair Trade Day unites us with Fair Trade producers globally and I am thrilled to be part of the weekend’s events celebrating Scotland as a Fair Trade Nation on May 12 and 13 in Edinburgh.”
TV chef, Tony Singh, MBE, said: “I’m really excited to be a part of this year’s fashionABLE event, again, to help highlight that diversity in life does not mean exclusion from the catwalk and designs.
“It’s a fantastic and worthwhile cause that I encourage young people of all different types to get involved in.”
The fashionABLE team is sending out a casting call for 16 March in Edinburgh and is encouraging people from all walks of life, culture, shape and age to get in touch if they are interested in fashion and would like to take part in the May event.
The brainchild of Tania Pramschufer, director of LocalMotive markets, Tania said: “We were over the moon last year with the response, support and help for our new diverse fashion event – fashionABLE.
“And it was a real feather in the cap of all those concerned creating and organising this event for the first time last autumn and the amazing lengths they went to, to make it a success.
“It is all about making opportunities for people and fashionABLE fulfils that in bucket loads – giving young people a chance to shine at something they thought they would always be excluded from. It does not get much better than that.”
Working on event logistics, events consultant, Olya Arren, said: “This year’s collections will have a Scottish, upcycled/recycled and Fair Trade theme as the event will take place on the eve of World Fair Trade Day.
“We are right at the point where we are looking for designers, models and volunteers across a whole range of disciplines and would love people to be in touch. It is a truly fantastic event and that has given some of our colleagues a real boost and ambition to be part of the fashion industry.
“We are looking for enthusiastic models with a flair for fashion to showcase the above collections and more importantly models representing all ages, shapes and cultures for the event.”
Following Upward Mobility’s involvement last year, curriculum manager, Grant McLay, said: “Our team at Upward Mobility has a wealth of creative talent that fits well with the fashion industry and we see this as a great progression to develop those skills even further.
“The thought that someone disabled or with additional support needs – has a chance to be involved in mainstream fashion has made an enormous impression to our team and we now have to rise to the challenge and support them in their quest to realise their full potential at this amazing event.”
Founder of Models of Diversity, Angel Sinclair, said: “We are really looking to develop professional and confident skills with our models this year.
“There are techniques for poise and control whether someone is fully mobile or not and our model ambassador, Jack Eyers, will be demonstrating how to encourage our models to believe in themselves.”
Support for fashionABLE has come in from Rudi Dalvai, president World Fair Trade Organisation, who said: “I am delighted to be coming to Scotland for World Trade Fair Day and the two events fashionABLE and Fair Trade Fiesta.
“The Fairtrade movement has been launched more than half a century ago by people with strong social responsibility towards the weaker in the supply chain of international trade.
“At that time, there was still a low level of public awareness about the exploitation of small farmers and workforces in developing countries producing products of our daily consumption.
“Despite this, Fair Trade has become a success story, although the exploitation continues in many parts of the world.
“But, today, consumers have the possibility to choose products with the guarantee that they are socially and environmentally clean. And now, Fair Trade has also become fashionable. There is no excuse anymore.”
Also backing the event, Juliet Donnachie, station manager, Network Rail, said: “We are delighted to be a part of fashionABLE once again and support this amazing event at Waverley station.”
Models interested in the event are invited to get in touch to take part with a casting call for 16 March at St Margaret’s House Edinburgh 3pm.
All models will have a chance to win a professional photo shoot in London with Models of Diversity ambassador, Angel Sinclair.
Please find us on Facebook/Localmotivemarkets.
Also check out last year’s fashionABLE debut at: https://ethical.tv/2016/10/20/fashionable-at-waverley-station-market-httpsvimeo-com188139989/
For models interested in the casting call contact: Olya Arren, events consultant
Tania Pramschufer, director LocalMotive Markets
(this is the company organising the event and with a great all-round team.)
M: 07914 254 334
For further press information contact:
Fiona Stewart, PR consultant, Interwoven PR
M: +44 (0)7940560453
Notes to editors:
Image of Tony Singh MBE at fashionABLE 2016 wearing a Braw Kilt. Photo credit: Tommy Slack
LocalMotive Markets is an Edinburgh based market company that runs Waverley Market @ Platform 2 every Friday from 11 – 7, the market exists to literally provide a platform within this great and busy mainline station for small independent businesses as well local and social enterprises. To learn more about Waverley Market, visit www.localmotivemarkets.co.uk, or call us at 07914 254 334.
Upward Mobility is a registered charity and support service provider working with adults with physical and intellectual disabilities in Edinburgh and East Lothian. Our goal is to challenge our students to learn, achieve and grow through an individualised program of challenging, creative and positive workshops and experiences.
Braw Kilts was set up this year by Jack Hope. After not being able to find a steady job when he left school, Jack decided to set up his own kilt business in Edinburgh. Jack is very passionate about all things Scottish and set up Braw Kilts to showcase the great quality of the kilt-making craft. Braw Kilts takes pride in knowing that all of their kilts are made to the highest standard by a kilt-maker who has over 30 years’ experience in making traditional/bespoke hand-sewn kilts and also make and design Tweed kilts using a variety of the finest tartans available with both traditional styling and traditional with a modern twist.
Models of Diversity – Angel Sinclair, founder, asked: “Where are the models of colour? The larger models? The shorter models? The models with a disability? The older models?
Models of Diversity is the campaign for more diversity in the models we see every day.
“We call on the fashion, beauty and marketing industries to recognise the beauty in people of all races, ages, shapes, sizes and abilities.
“Our mission is to change the face of fashion and modelling. Clearly, not just anyone can be a model; a successful model must have a special beauty, confidence, professionalism, ability to take direction, even artistic awareness. But no-one with those talents should be excluded from the industry on arbitrary grounds.
“And no-one should feel shut out from the modern presentation of beauty.”
Angel is a former model herself. She founded the campaign after appearing on Gok’s Miss Naked Beauty in 2008. Angel was struck by the great variety of beautiful women participating in the event and how that contrasted with the narrow range we often see in the fashion industry.
That’s when she decided to promote using models that reflect the diversity in society, in race, shape, age and ability.
Model, Jack Eyers, shares his dedication to his modelling career and determination to break down barriers in the fashion world.
He was born with a rare condition which meant his right leg did not grow properly.
He elected to have the leg amputated when he was 16. As well as a top model, Jack Eyers is an actor and personal trainer and a campaigner for Models of Diversity and disability charity, Scope.
He has appeared in adverts for Barclays, and modelled for boohoo.com.
He is the face of Scope’s Great Donate summer 2014 stock appeal.
And has appeared on the catwalk in London, Milan, Russia, LA – with a guest appearance in Scotland coming soon!
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