MARCH 2017 proved to be another successful month for News Scotland, publishers of The Times Scotland, The Sunday Times Scotland and The Scottish Sun.
The latest ABC National Newspapers Report provides average circulation figures for March.
The new ABC figures show The Sunday Times with a circulation of 48,867 – an increase of 4.31 per cent since March 2016 – significantly more than its two main competitors combined.
The Times’ daily circulation of 27,097 represents an increase of 11.06 per cent since last year.
The Scottish Sun continues to lead the daily popular market with circulation of 199,850, which compares to the next biggest title’s circulation of 147,331.
Meanwhile, in the Sunday popular market, The Sun on Sunday had a circulation in March of 151,692 – now extremely close to the current market leader at 154,151.
Last month, The Scottish Sun launched a brand new loyalty club – Sun Savers – which gives readers £5 cash for every 28 papers they buy: around a fiver a month just for picking up their favourite paper.
Richard Bogie, general manager of News Scotland, said: “These figures illustrate the continued success of the News Scotland titles, driven by our investment in journalism and the strong stories our journalists break across politics, business, health, education and sport.
“This week’s announcement of a General Election places a premium on quality and trust, and across our titles News Scotland will be bringing the best and broadest range of political journalists and commentators to the fore of our coverage.
“Given that, unlike in 2015, there may not be any all-party, UK-wide TV election debates, the role of newspapers and their digital platforms will matter more than ever.
“In these extraordinary political times, we will be providing our readers with quality information and a variety of opinion so that they can make up their own minds.
“Our mission is that readers are not just informed but well-informed, and the success of our titles month by month demonstrates the thirst for knowledge that people have in these turbulent times.”
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