NEWS Scotland – publishers of The Times Scotland, The Sunday Times Scotland and The Scottish Sun – has promoted Jill Greenshields to the newly-created post of deputy head of sales.
The appointment follows a recent restructure designed to refocus roles within the company’s commercial offering, The Bridge, to put data at the forefront of how the publisher works with commercial and other clients, as well as with the rest of the business and its titles.
News Scotland has a deep relationship with millions of consumers across the UK and The Bridge brings together the company’s data, creativity and insight resources in one place to create multi-channel, bespoke, targeted, measurable campaigns to connect brands to their audiences.
News UK head of sales, Scotland, Laura Bielinski, said: “Jill has a wealth of experience having been with News Scotland for 20 years. She is ideally placed to support us in building a more integrated and effective media business that better serves readers and clients.”
News Scotland is one of the fastest-growing media brands in Scotland.
Recent ABC figures for May show that The Times Scotland enjoyed a 13.42 per cent circulation increase since last May, with daily circulation of 28,283. The Sunday Times is also enjoying a sustained period of growth, with circulation of 50,129 – an increase of 5.56 per cent since May 2016. And the Scottish Sun continues to lead the daily popular market with a circulation of 196,459.
Jill Greenshields said: “Our growing audiences offer a commercial opportunity for clients that is unrivalled in Scotland’s media market. I’m thrilled to be part of a team that, during a time of unprecedented industry change, is bucking the trend with increased audiences, both for print and digital.”
For further information, please contact Laura Leslie or David Gaffney at Charlotte Street Partners on 0131 516 5310.
Jill Greenshields biography:
Jill Greenshields joined News UK in 1997 from The Herald and Times and during her 20-year service has celebrated many successes while watching the brands evolve.
One of the first milestones in her career at News UK was celebrating The Scottish Sun becoming the number one selling daily newspaper in Scotland in 2006.
There have been many product launches and developments across all brands and platforms in Scotland and nationally.
Each innovation offers her the opportunity to get out and talk to clients which is the part of the job she relishes.
Jill has worked on some memorable campaigns during her time at News UK, including the first cover wrap of The Scottish Sun, winning a number of awards along the way.
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Contact: Laura Leslie