LEADING media agency, Dentsu Aegis Network, has moved its Scottish operations to larger premises in Edinburgh to support its strategic ambitions and build on its sustained success in the city.
The agency, which employs 65 in Scotland across its power brands of Carat and iProspect, alongside investment arms, Amplifi and Amnet, has relocated to Festival Square, in the heart of Edinburgh’s Exchange District, from York Place.
The move follows continued growth for the agency in the city since its launch in 2013 and the recent expansion of its senior management team.
At the start of 2017, Chris Marsh, former head of Sponsorship at The Royal Bank of Scotland, joined as managing director of Carat Edinburgh. In addition, Anneli Ritari-Stewart arrived as managing director of iProspect Edinburgh.
The new office will ensure that the agency delivers real differentiation for its clients in the digital economy through a collaborative and agile space.
This will also provide a platform for growth as the agency seeks to expand its services and capabilities in Scotland. The additional space will allow the agency to continue to recruit the best talent the region has to offer, including apprenticeships offering talented school leavers the chance to start a career in media.
David Crawley, managing partner of Dentsu Aegis Network Edinburgh, said: “With the increasing pace of change within the industry, driven primarily by the digital economy, brands are facing huge challenges in identifying the most effective way to engage with their consumers.
“The investment we are making in the new, state-of-the-art office, will enable us to expand the range of market leading propositions and services that we can offer to our clients to meet these challenges, and demonstrates our commitment to investing in the local skills economy to support this growth.”
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