MORE than 300 PR professionals gathered at Glasgow’s Radison Blu last night for the 2017 CIPR Scotland PRide Awards – the nation’s annual public relations showpiece.
Consultancy giant, Weber Shandwick, swept the board, winning five gold awards – including the coveted Outstanding Public Relations Consultancy award.
Weber Shandwick’s haul included Best Use of Social Media, awarded for the agency’s work with ALDI supermarket.
Weber Shandwick helped ALDI adapt its tone and messaging for a national audience by employing Scottish humour and celebrating local produce. Judges applauded the campaign for “identifying the need to create a localised identity, while delivering relevant and relatable content”.
Tricker PR secured an impressive PRide Awards hat-trick, which included the prize for Outstanding Small Public Relations Consultancy.
Jenifer Stirton FCIPR, chair of CIPR Scotland, said: “We have seen some tremendous campaigns and individual projects submitted to the PRide Awards this year.
“It was difficult for the judges to whittle down such a quality field into the shortlists for each category never mind pick the winners, but that’s a nice problem to have and it means those who do pick up a coveted gold award know they really deserve it.”
Gold winners from the 2017 Scotland PRide Awards:
* Corporate and Business Communications Campaign – Weber Shandwick, Rare Whisky 101: A Dram Fine Investment
* Internal Communications Campaign – Amey, Environmental Services Safety Week
* Consumer Relations Campaign – Muckle Media, People’s Energy: Power to the People
* Public Sector Campaign – The City of Edinburgh Council, Our Edinburgh
* Community Relations Campaign – Holyrood PR, Building Communities in East Lothian – CALA Homes
* Public Affairs Campaign – Pagoda Porter Novelli, Head injury and reoffending
* Not-for-Profit Campaign – Weber Shandwick, Glasgow Children’s Hospital Charity: Scotland’s Biggest Bedtime Story
* Healthcare Campaign – 3×1 Group and Food Standards Scotland, Snacking: The uncomfortable truth
* Integrated Campaign – Consolidated PR and The Scottish Government, We Need Everybody
* Low Budget Campaign – Tricker PR, Coats Of Many Colours Counteract Black Dog Syndrome
* Arts, Culture or Sport Campaign – Morrison Media, Launch of Sirens Netball Team
* Best Use of Media Relations – Pagoda Porter Novelli, Trust in the Countryside
* Best Use of Social Media – Weber Shandwick, ALDI: a very social supermarket
* Best Use of Photography or Design – Tricker PR, The Force is Strong with Star Wars Cocktails
* Best Publication – Weber Shandwick, Nocturne
* Best Event – Scottish Canals, Changing the flow of the World Canals Conference
* Issues, Crisis or Reputational Management – Morrison Media, Launch of report into death of Bailey Gwynne
* Outstanding Young Communicator – Sarah Robertson ACIPR, Orbit Communications
* Outstanding Independent Practitioner, Clare Graham MCIPR, Advantage PR
* Public Sector Team of the Year – Audit Scotland
* Outstanding Small Public Relations Consultancy – Tricker PR
* Outstanding Public Relations Consultancy – Weber Shandwick
Notes to editors:
About CIPR Scotland
CIPR Scotland is one the 14 national and regional UK groups that make up the Chartered Institute of Public Relations (CIPR). Founded in 1963, CIPR Scotland is now one of the largest CIPR groups in the UK with over 900 members.
About the CIPR PRide Awards
The CIPR PRide Awards is the UK’s most prestigious nation-wide awards scheme, recognising excellence in public relations and communications across Scotland, Wales, Northern Ireland and six English regions. Past winners continue to reap the benefits of their successes long after achieving them. Now in its 14th year, the PRide Awards attracted around 1,000 entries from public relations teams, consultancies and individuals across the UK.
About the Chartered Institute of Public Relations
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is by far the biggest member organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).
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CIPR Scotland contact details…
Contact: Graeme Cleland