Media release: Forth 1 breakfast show, ‘Boogie in the Morning’ celebrates record-breaking reach

Forth One-Boogie and Arlene - Oct 2017

Forth 1 secures highest reach in 17 years

Radio Forth – Forth 1 and 2 combined – has highest reach in 14 years

FORTH 1 breakfast show, ‘Boogie In The Morning’, is celebrating after the latest RAJAR figures reveal that the popular show has achieved a record-breaking reach.

The show – from 6am to 10am on weekdays – has a commanding lead at breakfast with over 275,000 listeners and an audience share of 20.7 per cent.

It is a hat-trick of success for the station as Forth 1 has achieved the highest reach in 17 years and retained its position as the commercial number 1 station in reach and share.

Radio Forth – Forth 1 and 2 combined – has also underlined its prominence in Edinburgh, the Lothians and Fife with its highest reach in 14 years.

* Record breaker – It’s the highest ever reach for Boogie in the Morning at 275,000 up 50,000 from 225,000!

* Boogie in the Morning is the market leader across all radio in reach and in share – share of 20.7 per cent, an increase of 1.9 per cent, quarter-on-quarter.

* Forth 1 has its highest reach in 17 years! 380,000 up 46,000 (Q on Q) and up 13.8 per cent (highest since W3 2000).

* Forth 1 is commercial number 1 in the market place (reach and share) across all shows 6am to 10pm.

* Total Radio Forth (Forth 1 and Forth 2 combined) reach of 405,000 is the highest reach in 14 years since a reach of 411,000 (W1, 2003)

Graham Bryce, managing director of Bauer Radio in Scotland, said: “Radio Forth has once again firmly underlined its status as the most listened to station in Edinburgh, the Lothians and Fife and shows the relentless focus on creating interesting and relevant content that really connects with our listeners.

“This can clearly be seen with ‘Boogie in the Morning’ and I am delighted to congratulate Boogie and the rest of the breakfast show team on their fantastic record breaking figures.

“We are constantly working hard to ensure that we are entertaining, engaging and informative throughout the day and are proud that this approach is clearly resonating with our listeners.”

Boogie, from Boogie in the Morning, said: “This is an amazing achievement and I am so proud and – slightly stunned – that we have broken records with our morning show.

“Everyone on the show loves what they do and it is fantastic that so many people are tuning in every morning and helping to be part of the fun which makes the show so special.”

Source: RAJAR / Ipsos – MORI / RSMB, period Q3 2017 (26 June 2017 – 17 September 2017). Some stations do not cover the whole of the TSA (total survey area).


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