Media release: IPA unveils Scotland Student Advertising Awards 2018 shortlist


THE IPA has today (16th March) revealed the shortlist for the Scotland Student Advertising Awards 2018.

Entrants were tasked with creating an advertising campaign for Scottish arts-in-health charity, Hearts & Minds.

The shortlist comprises five teams of students who have come up with a variety of creative ideas including clown shoes, balloons and construction signs to help raise awareness and donations for the charity.

The shortlisted teams are:

* Ruth Armstrong and Clément Raucoules-Aimé, MSc Creative Advertising at Edinburgh Napier University;

* Deborah Morgan and Marc Biedul, MSc Creative Advertising at Edinburgh Napier University;

* Niamh Murphy and Andreas Obenaus, MSc Creative Advertising at Edinburgh Napier University;

* Anastasia Pantechi and Emilie Lumineau, MSc Creative Advertising at Edinburgh Napier University; and

* Elise Smidt and Karina Bonnin, MSc Creative Advertising at Edinburgh Napier University

View all the shortlisted entries, here.

The winning team will win a paid internship at one of Scotland’s top advertising agencies represented on the judging panel.

Chair of judges and chief executive Officer of Hearts & Minds, Michelle Armstrong, said: “It has been an absolute privilege being a part of this year’s Awards. It was great to see the diverse skills of all the students who took part and the quality of the entries were exceptionally high; the creative skills and imagination of the students really shone through. I would like to say a huge thank you to everyone who was involved, and congratulations to the five entries that we have shortlisted to go through to the next stage.”

The winners will be announced on 10th May at the annual IPA Scotland Members’ Reception in Edinburgh.

IPA Scotland Student Advertising Awards judges:

Michelle Armstrong, chair of judges and chief executive Officer Hearts & Minds

Phil Evans, creative director, Leith Agency

Troy Farnworth, creative director, Leith Agency

Margarita Hadjimarcou, head of Client Services, iProspect Edinburgh

Steve Hill, design director, The Gate Edinburgh

Callum Robertson, deputy creative director, Frame

Lynsey Thomson, account director, Story

Simon Watson, head of Media, Republic of Media

Ruth Yee, head of Art, The Union


Note to editors:

The IPA, incorporated by Royal Charter, is the world-leading, 100-year-old institute for the advertising profession, with unrivalled heritage and expertise in best practice, CPD and thought leadership.

Hearts & Minds’ mission is to maximise opportunities for all vulnerable people, those affected by ill health and those who are thought of as ‘hard to reach’, by positively transforming care environments across Scotland, through the performing arts. Their philosophy is to always look beyond the illness and ability of the person, to their individual psychological and emotional needs, thereby helping to overcome challenges such as stress, pain, frustration, loss of control and grief. For more information visit

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Contact: Charlie Young