ENTERTAINMENT producers, Andrew Robertson and Henry Imbert, have launched Very Nice, an independent production company specialising in developing entertainment formats, it was announced today.
Robertson and Imbert have a wealth of entertainment experience between them and pride themselves on launching an authentic Scottish Indie, dedicated to entertainment programming – the first specialist to be based in Scotland.
Based in Glasgow, Very Nice aims to produce innovative, exciting shows and formats across a plethora of platforms.
Robertson, managing director, said: “At Very Nice we are focusing on entertainment shows and formats. Although there are many great factual-entertainment production companies in Scotland, we will be the first purely entertainment-focussed production company that is a genuine Scottish indie.
“Between Henry and I, we have a huge amount of production experience and we want to build on that and make great shows that are both innovative and exciting, and we’re keen to work alongside other Scottish indies in the future.”
Imbert, creative director, added: “Innovative entertainment formats are our sole focus. We are dedicated to building the business to provide exciting and subversive cross-platform formats.”
Robertson was previously head of Entertainment at Mentorn Media, a role that he was promoted to in December 2016 having been at Mentorn Scotland for the previous year as Executive Producer for Robot Wars. Based in Glasgow, Robertson oversaw all entertainment commissions for the company including the development of new formats.
Previous to that, Robertson was creative director at STV. He worked at Tigress and Zeppetron and spent five years at Endemol as executive producer on hugely-successful entertainment formats including Big Brother and was responsible for ground-breaking multi-platform content in their Digital Media department, including creating The Million Pound Drop play-along game and transforming Big Brother’s online strategy. Robertson started his career as producer of Big Breakfast and after that worked on numerous entertainment programmes including: Soccer Aid, Killer Shark Live, The Farm, I’m a Celebrity Get Me Out of Here to name just a few.
Imbert started working in digital video at Endemol in 2007 which saw the first wave of sponsor-integrated and original firsts for social platforms, winning a webby for original drama Kirill. Over the past ten years, he has worked in development on multiple platforms for Princess, Endemol, Shine, Little Dot, The Guardian, Keshet, STV and ITV and has worked as a producer on shows such as Big Brother, Britain’s Got Talent, The Paul O’Grady Show and most recently was series producer of Robot Wars on BBC Two.
Website details: www.verynicetv.com
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