COMEDIAN and television presenter, Dara O Briain; television and radio presenter and producer, Matt Edmondson; strategy artist, speaker, writer and humanist, Tim Leberecht; founder of blockchain-based community funding and distribution site LiveTree, Ashley Turing; futurist, Monika Bielskyte; SVP, product leadership, Nielsen, Brian Fuhrer; group marketing and research director, ITV, Rufus Radcliffe; EVP, MTV international and chief marketing officer, Viacom UKNEE, Kerry Taylor; and director of Entertainment Marketing, Sky, Jo Fox are the latest names to be added to the Edinburgh International TV Festival line-up, it was announced today (Friday).
The TV festival’s popular strand, EdTalks, returns with, EdTalks: Winning the Future, presented by comedian and television presenter, Dara O Briain.
If you believe the naysayers, the TV industry’s days are numbered. We’re told we’re entering a world where the FAANGS will hoover up all the content, AI is going to take all our jobs, creativity’s dying and only the wealthy can afford to break into the business. But it doesn’t have to be this way. O Briain will be joined by some of the world’s preeminent experts in technology and creativity including strategy artist, speaker, writer and humanist, Tim Leberecht; founder of blockchain-based community funding and distribution site LiveTree, Ashley Turing and futurist, Monika Bielskyte as they share their views on how the TV industry can adapt to, thrive and ultimately ‘win the future’.
As SVODs (Streaming video, on-demand) continue to grow and make a huge impact on the TV industry, television and radio presenter and producer, Matt Edmondson, chairs a session entitled The SVOD Ratings are in…and it’s changing the conversation with audiences.
Flying in from the US – from ratings analyst Nielsen – is Brian Fuhrer, who will discuss rare insights from the first year of measuring SVODs such as Netflix and Amazon in the US and what this means for the wider industry.
He will be joined by a panel of marketing bosses from ITV, Viacom and Sky as they uncover what users real viewing habits are and debate some burning questions including: What does viewer behaviour mean for the way we launch and market our shows? How can programmes stand out in a connected TV world? Are marketers and producers working closely enough? And how can data give marketers and TV producers a competitive advantage?
The panel’s leading experts include: Brian Fuhrer, SVP, product leadership, Nielsen; Rufus Radcliffe, group marketing and research director, ITV; Kerry Taylor, EVP, MTV International and chief marketing officer, Viacom UKNEE and Jo Fox, director of Entertainment Marketing, Sky.
Matt Edmondson said: “We all watch the streaming services, we all talk about them, we all share new series finds with one another, and we all wish Karamo from Queer Eye would tell us we’re beautiful, but we know little else about the OTT phenomenon.
“We know their shows are popular, but just how popular are they… and how are they changing the way we watch TV? In this session we’ll aim to unlock some of the trends and patterns that Nielsen have observed to find out how much where, when and how we consume content influences the marketing strategies of channels behind-the-scenes.”
Advisory chair, Phil Edgar-Jones, said: “I’m delighted that the TV festival continues to be the place where the world’s leading experts and creatives from varying fields come to debate and discuss key issues affecting our industry. Not only am I pleased we can offer an optimistic outlook to the future of TV, but also give some insight into the impact data can have on marketing strategies.”
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