TODAY’S Times Scotland sees the first ever ‘barn door’ creative execution for a campaign in Scotland, with a new advert placed by Morton Fraser Lawyers.
The innovative format involves a two-tier creative across a double page spread, with page lifts up and down across the centre to reveal the underlay content.
Magnus Llewellin, editor of The Times Scotland, said: “This ‘barn door’ creative is a first for The Times Scotland and a first for a campaign in Scotland.
“The innovation is an example of how we work with clients on a consultative and insight-led basis, listening and delivering returns on investment through tailored solutions.
“News Scotland’s growing audiences offer a commercial opportunity for clients that is unrivalled in Scotland’s media market.”
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