TODAY’S Times Scotland sees the first ever ‘barn door’ creative execution for a campaign in Scotland, with a new advert placed by Morton Fraser Lawyers.
The innovative format involves a two-tier creative across a double page spread, with page lifts up and down across the centre to reveal the underlay content.
Magnus Llewellin, editor of The Times Scotland, said: “This ‘barn door’ creative is a first for The Times Scotland and a first for a campaign in Scotland.
“The innovation is an example of how we work with clients on a consultative and insight-led basis, listening and delivering returns on investment through tailored solutions.
“News Scotland’s growing audiences offer a commercial opportunity for clients that is unrivalled in Scotland’s media market.”
MEDIA RELEASE issued by Charlotte Street Partners. You too can share your stories (aka press or media releases), on this site. Email here for more information.
Check out twitter.com/scotsbulletin for your very own media releases feed…
Check out too twitter.com/allMediaNews and twitter.com/allLegalPR.
Stay connected with our various twitter feeds: Charities, Drink, Education, Energy, Fashion, Film, Food, Gardens, Legal, Motors, Music, Outdoors, Property, Science and Sports. And not forgetting Finance, Theatre, Travel, Festivals, Visual Arts, Aberdeen, Dundee, Edinburgh, Glasgow, Inverness, Perth and Stirling.
Charlotte Street Partners contact details…
Contact: Stuart Taylor