BEATTIE, the integrated communications agency, has launched an ultra-modern corporate identity.
It highlights Beattie’s integrated offering across services, sector specialisms, marketing expertise and geography.
The bell, which has been the agency’s symbol for more than 30 years, is retained but presented in a more dramatic and colourful fashion.
CEO, Laurna Woods, said: “When it comes to branding, we believe in evolution, not revolution.
“Too many brands make the mistake of ‘throwing the baby out with the bathwater’. We were keen to avoid that blunder.
“We’ve made the Beattie bell more impactful than it’s ever been by adding a rainbow of colours that signify our joined up approach to marketing and communications.
“We also joined up the middle letters in the Beattie name, while leaving the B and final E independent. Hence our focus on Be Integrated, Be Specialist, Be Expert and Be Across The UK
“Our thinking behind our new branding is explained in our latest showreel which went live today.”
The new logo was designed by the agency’s in-house team who are currently redesigning corporate identities for clients in the UK, North America and Germany.
“It seems like everyone wants a new look this year and our designers have never been busier on corporate image building,” explained Woods.
Founded 33 years ago as a PR agency, the bell originally signified ringing out the good news on behalf of clients to newspapers, magazines and the broadcast media.
Woods added: “We, of course, have morphed into an integrated communications agency where our key offering includes, PR, digital, social, creative and content.”
For further information, please contact Laurna Woods on 0800 612 9890.
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