MEET the exceptional woman facilitating evolutionary opportunities for women in sport – at an educational sports sponsorship conference in Glasgow, Via Sponsorship.
The founder and chief executive of Scottish Women in Sport, Maureen McGonigle has generated some fantastic opportunities for women in sport over the years by making it her mission to get it the recognition it deserves. As chair of Scottish Sports Futures, she is also dedicated to empowering young people through the power of sport.
During her previous position as the executive administrator of Scottish women’s football, Maureen ran every aspect – from fundraising to logistics.
Emphasising how far women’s football has come, Maureen spoke of the difficulties, in the lead up to this, where the girls had to pay from their own pockets to be able to play for their country. With strict budgets, due to lack of investment, Maureen did everything she could to get women’s football to where it is now, including borrowing flagpoles for the playing grounds. Scotland is now competing in the upcoming World Cup. With women’s football becoming increasingly popular, Maureen will discuss how valuable women’s sport sponsorship can become.
Maureen said: “The conference will be a fantastic opportunity for any business to learn just how beneficial sponsoring women in sport can be.”
Passionate about equality, Maureen is focussed on building an all-inclusive Scotland where everyone has the opportunity to play sport. Launched in November 2013, her charity has seen tremendous support from names, including Katherine Grainger, Judy Murray, Tasmina Ahmed-Sheikh, Elaine C Smith and organisations such as RBS and SSE.
A proud moment in her prosperous career was launching the Girls Do Sport project, a series of nine television programmes that raise awareness and the profile of nine different sports – from boxing to basketball.
Maureen’s latest involvement with the Women’s Tour of Scotland also raises awareness of female cycling on a global scale and showcases the talent and passion that exists within this sport here in Scotland.
Maureen said that things are changing for women in sport and the growth of new opportunities following new investments, sponsorships and recognition has been phenomenal.
She added: “It’s been a slow evolution and there has been a beacon of thought that has now become a revolution and I’m going to be there for it.”
Maureen will be speaking about the opportunities for women in sport and why women deserve more sponsorship at the Via Sponsorship conference on the 5th and 6th March at the University of Strathclyde.
Tickets for the Via Sponsorship conference are available from https://www.viasponsorship.scot/buy-tickets/. For more information on the programme, speakers, venue, sponsors and exhibition space, visit the Via Sponsorship website at: https://www.viasponsorship.scot/.
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