OVER the past decade, the growth in mountain biking internationally has been huge and it’s no surprise that this has been matched in Scotland!
The sport has come a long way since the very first Mountain Bike World Cup graced the Nevis Range in the Scottish Highlands back in 2002. Bikes have developed, riders have got faster, venues have expanded and integral partnerships have been formed.
The Nevis Range Mountain Experience, Fort William, home to the multi-award winning UK round of the UCI Mountain Bike World Cup, are delighted to announce that Endura, a global market leader in cycle apparel, has today (05-03-19) become the company’s official Mountain Bike Clothing and Protection partner for 2019.
Endura and Nevis Range are both passionate about the development of home-grown cycling talent and this strong synergy will be at the core of their partnership.
In 2019, Nevis Range will continue to support local mountain bike rider, Mikayla Parton, as she makes the step up into Elite Downhill racing, where she will take on her first UCI World Cup races, some National Downhill races and a number of select Enduro races across the country.
Endura will provide full race kit for Mikayla and a number of Nevis Range Development Team riders, as Nevis Range seek to grow their pro race team over the next few years.
Nikki Stafford, marketing manager at Nevis Range Mountain Experience, said: “We are incredibly excited to be working with Endura this year. They are a home-grown brand who have a fantastic passion for the industry, as we do, the perfect collaboration. Throughout the partnership, we will continue to grow promising talent and encourage more people to get involved with the sport regardless of ability or age.”
Today’s announcement is a welcome addition to Nevis Range’s 2018/19 partnership with Trek, who, like Endura, is supporting a number of talented young local riders in their quest to become pro downhill racers.
Like Trek, Endura will invest in content creation enabling impactful promotional activity aimed at a truly international audience. They will also be investing in trail signage and advertising at the venue, whilst providing branded clothing for both the Nevis Range Event and Bike Track teams.
Ian Young, brand manager at Endura, said: “Nevis Range is an iconic Scottish venue with a strong global reputation making this a perfect partnership for Endura. The enthusiasm of the Nevis Range team to continually improve the infrastructure for riders of all levels, grow the events at the venue and encourage young talent is really exciting and we are delighted to be partnering with them for the coming season.”
Over the next year, Nevis Range will work closely with both Endura and Trek, unveiling a number of initiatives including new events designed to encourage and develop mountain biking at all levels at the venue, whilst transforming the reach of the home of the Fort William Mountain Bike World Cup into a globally-recognised mountain bike destination.
The potent, self-confident collaborations with both Endura and Trek further cement both Scotland’s status as a centre of excellence in mountain biking and Nevis Range’s reputation as a world-leading mountain bike downhill and cross-country trail centre and international event venue.
For further information on Nevis Range and the partnership with Endura please contact:
Nikki Stafford, marketing manager at Nevis Range Mountain Experience – E: firstname.lastname@example.org | T: 01397 705825
Paddy Cuthbert | Littlehouse Media | E: email@example.com | M: +44 (0)7913 951717
Image attached – Mikayla Parton, dressed in Endura clothing and protective gear, riding at Nevis Range Mountain Experience, Lochaber.
For further downloadable images go to https://www.dropbox.com/sh/946kkr9rjfj2eel/AADXlYqy63vk7MxLsIrgu96ia?dl=0.
Please credit Miles Mallinson for all images.
Notes for rditors:
Endura website – https://www.endurasport.com/
Endura was founded in Scotland in 1993 with a no-nonsense commitment to advancing the performance and function of cycle apparel for all. As a maverick brand, it immediately launched a host of novel and challenging products that have gone on to earn iconic status globally and, in many cases, reset the benchmark of function and durability for the industry. This philosophy and disruptive innovation has carried the brand from Scottish local hero to global market leader.
Endura has been selected consistently as clothing partner by the world’s top teams and riders on road, mtb and triathlon. Their collaboration with leading experts in other fields such as aerodynamics and bike fitting ensures the product is constantly on the cutting-edge.
Endura Renegade Progress video – https://www.youtube.com/watch?v=-UjKk4bSNq0&feature=youtu.be
Nevis Range website – http://www.nevisrange.co.uk/
Nevis Range on Twitter – https://twitter.com/TheNevisRange
Nevis Range on Instagram – https://www.instagram.com/nevisrange/
Nevis Range on Facebook – https://www.facebook.com/NevisRange/
Nevis Range is a visitor attraction located north of Fort William and south of Spean Bridge. The Mountain Gondolas transport visitors, skiers and snowboarders and mountain bikers to 650m on the slopes of Aonach Mor. There are 74 Gondolas in total and each one takes up to six adults.
Nevis Range Mountain Experience is a year-round mountain resort comprising …
- All year-round mountain gondola visitor attraction
- Winter snowsports area with equipment hire and Snowsports School.
- All year round mountain biking with 48km of cross-country mountain biking, as well as a cross country and downhill mountain bike trails with gondola access. Home to a round of the UCI Mountain Bike World Cup
- High wire adventure high ropes courses
- Self service Snowgoose restaurant and bar (gondola top station) and Pinemarten café bar (gondola base station) serving locally served produce prepared on site.
- Mountain walks to scenic view points
- Forest walks
- Gift shop
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Contact: Paddy Cuthbert