LISA Campbell, who has helmed the Edinburgh Television Festival for six years, is to join ITN’s senior leadership team, as director of corporate communications – it was announced today (Monday).
Lisa Campbell, CEO and festival director, said: “I’ve endeavoured to make the festival a highlight in the TV calendar, a place to celebrate the best shows, interrogate the biggest issues and remind all those working in TV why they love this challenging yet incredible industry. It’s been a privilege to work with some of the best creative brains in the business but it’s time to take on a new challenge.”
During her tenure, Lisa has provided strategic and editorial direction of the festival, transforming the programme with high-profile speakers who tackled themes and issues which led a global news agenda.
She launched the TV Foundation which houses a year-round programme of events and charitable activity, including talent schemes Ones to Watch and The Network, and introduced a raft of new initiatives with a clear diversity agenda.
Campbell joins ITN in January where she will play a key role in communicating the evolution of ITN as an international news and content producer, whose current clients include ITV, Channel 4, Channel 5, BBC, Sky, Netflix, Discovery and CBS.
Graham Stuart, the festival’s executive chair, said: “The inspired leadership of Lisa Campbell has helped build the Edinburgh Television Festival into one of the world’s best media events. Every one of our thousands of delegates owes her so much and will miss her even more.”
Prior to the festival, Lisa was editor of Broadcast magazine for seven years, where she set the editorial vision, maintaining its reputation as the ‘industry bible’ and remaining relevant in a rapidly changing television climate.
Lisa said she was looking forward to returning to the world of journalism: “ITN is one of the most globally-respected media companies, producing award-winning content, setting the news agenda on a daily basis and creating world class television programming. I look forward to working with ITN’s new CEO, Anna Mallett and the editorial team to champion their compelling content and independent journalism.”
Some of Lisa’s key achievements include increasing the global scale of the festival with 2,000 delegates from 26 countries, and bringing on board key digital players, including Netflix, Amazon, YouTube, Facebook and Quibi.
She helped secure some of the world’s most influential, powerful and exciting cultural players – including Dorothy Byrne, Sir David Attenborough, Phoebe Waller Bridge, Armando Iannucci, Michael Palin, Hugh Laurie, Michaela Coel and Sharon Horgan.
Diversity has been an issue close to her heart and this year the festival’s gender ratio for speakers was 51 per cent female and 49 per cent male while BAME speakers were at their highest percentage yet.
She also introduced year-round events such as a Social Mobility Summit, live-streamed Fake News debate and New Voice Awards which identify and support new creative talent.
Anna Mallet, CEO of ITN said: “Lisa is an outstanding communicator, journalist and strategist who understands the requirements of positioning ITN within the industry landscape in the UK and globally. She has spent the last six years setting the agenda for the television industry in her work at the TV Festival; her proven track record in championing diversity and inclusion is second to none and her contacts across the industry make her perfectly placed to lead ITN’s corporate communications strategy.”
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