A GLASGOW-based marketing agency have become official partners of the international Yacht Racing Forum 2019.
This highly prestigious event is one the leading annual conferences for the business of sailing and yacht racing and takes place in Bilbao, Spain, November 25th and 26th.
Presenting to an international audience, the Glasgow agency, GRM will have a strong presence at the forum in partnership with Foiling Week displaying the America’s Cup foil arm.
GRM will present alongside those prominent in the sailing world, including the CEO of World Sailing, the CEO of The Ocean Race, the president of North Sails and multiple professional sailors.
The America’s Cup foil arm, which will be present on the GRM and Foiling Week-partnered stand, was co-developed by the industry leader, Persico Marine, who are the America’s Cup official supplier of the one-design arm. Furthermore, it is this one-design arm which will be used by all the participating teams of the America’s Cup race.
CEO of Persico Marine, Marcello Persico. commented: “We are excited to show to the Yacht Racing Forum delegates the real size AC75 foil arm we are delivering to all teams. It is a composite technology marvel that will draw everyone’s attention.”
Foiling Week president, Luca Rizzotti, added: “We are really looking forward to participate again at the Yacht Racing Forum, the very best industry networking event. This year, we are happy to partner with GRM, thus having the possibility of showcasing the event plans and initiatives. We are also proud and excited of displaying the AC foil arm built by Foiling Week partner, Persico Marine.”
Chief executive of the Yacht Racing Forum, Bernard Schopfer, said: “We are delighted to have GRM, a Scottish marine marketing agency on board as partners of the Yacht Racing Forum and it is extremely exciting to have the opportunity of the Persico Marine, Americas’ Cup foil arm showcased at the Forum.”
The Yacht Racing Forum is the only business to business conference that brings together the key players from across the whole yacht racing industry and gives them the chance to discuss the issues facing the sport and share best practice.
Director of GRM, Gordon Ritchie, said: “We are delighted to be partners in this, recognised as the world’s top yacht racing forum.
“Coming from an island nation, we fully understand the true business value of yacht racing. Foiling is bringing sailing onto a new level and to have the America’s Cup foil on show is a major plus for GRM.”
Photo credit: American Magic
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