Media release: Bhaile Bakery pledges to provide daily bread to key NHS staff in Ayr


AYR-based Bhaile Craft Bakery is proud of its reputation for hand making, daily and from scratch real, honest, wholesome bread.

The business’s small team of bakers, supervised by their master-baker patron who can usually be found elbow-deep in the dough, have been working hard through this crisis

Manager, David Cannell, says: “In the difficult times we are all facing, it was really important for to us to keep the bakery open, so we continue to distribute love and bread in the best possible conditions and we thank all of our customers for their loyalty and trust.

“But times of crisis can bring out the best in businesses as well as people. When the pandemic started we, along with other local suppliers, started to offer a delivery service for those in isolation.

“We already had a small bakery van that dealt with our wholesale orders; that meant we could deliver produce to local customers two days a week when the van was out anyway.

“At that point, some businesses were still open, but under government guidelines places all businesses had to close, which meant we were about to lose 80 per cent of our customers and faced the real risk of being forced to close ourselves.

“Not letting that defeat us, as we are fortunate enough to be classed as ‘key workers’, we asked ourselves the question how do we keep going? We have a van! we have flour! So we contacted other local suppliers to see if we can all work together and offer a home delivery service, but not only with our current products, we enlisted the quality of Grants Fruit & Veg and Mossgiel Farm Milk as well as local, free-range eggs.

“We adapted like never before.

“We upgraded our current ordering system to cope with the huge demand. We now have a steady stream of orders coming in and in the first two weeks we had a waiting list for our Bhaile Boxes, a mixed box of goodies to cater for every household.

“This was a quick learning curve; yes, in the first week, we made some mistakes, but they were quickly rectified and now the proper systems are in place for us to continue to adapt and overcome.

“Now that we have a better handle on things, we thought it was time for us to launch a new initiative that will allow us, with the help of our customers, to offer free bread to our local NHS staff.

“So we are asking, via our website, that our customers pay £1 per loaf and we will then match that with our time and ingredients and provide however many loaves on a weekly basis to our local hospital and other NHS departments around our area.

“There are loads of incentives in place all over the country to thank our NHS workers, but we would like to take this opportunity to provide something that we already offer to say thanks in the only way we know how to, by being elbow deep in dough.”

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