Media release: Report published for BPI and ERA Insight Session on ‘serving the superfans’


FOLLOWING on from the recent BPI and ERA Insight Session, held in association with Music Ally, which explored the role and importance of the ‘superfan’, we are pleased to share the accompanying report.

The joint Insight Session was the first to take place virtually, with hundreds attending to hear a wide range of speakers talk about the history and role of superfans and their importance to the music industry.

The Music Ally produced report was authored by acclaimed industry writer, Eamonn Forde, and focuses on why ‘superfans’ are so significant to the music business and features overviews of current research on the subject, with label case studies. It looks at the role of the digital world, and how labels and artists can continue to adapt their offerings to best serve their superfans.

The report can be downloaded here:




Gennaro Castaldo +44 (0)20 7803 1326 / +44 (0)7801 194 139

Toby Leveson +44 (0)20 7803 1390


Steve Redmond +44 (0)7770 924 720

For Music Ally

Paul Brindley +44 (0)20 7250 3637 / +44 (0)7956 579 642

Notes for editors:

About the BPI/ERA Insight Session ‘serving the superfans’

Consumers may come and go, but fans are the bedrock of the music business and superfans are the greatest asset any act can have. Driven by their passion for the artists and music they love, these music enthusiasts spend and engage the most across the physical and digital space. But, while we know that we must value them, what more should we be doing to serve these superfans and keep them engaged with their favourite music?

This event will hear from a wide range of industry practitioners including a label insight expert, an author, artist management, and experts on the South Korean and Japanese music markets. Relevant tools and services
will be discussed also.

Topics and speakers included:

* Event introduction from event chair – Patrick Ross, Music Ally
* Presentation of ‘serving the superfans’ report – Eamonn Forde, Music Ally
* Putting fanatics first – Martin Vovk, head of Insight, Sony Music UK
* Fangirls – Hannah Ewens, author of ‘Fangirls: Scenes from Modern Music Culture’ is interviewed by Aimee Cliff
* The management perspective on Spotify’s Fans First – Stephen O’Reilly, director, ie:music and MD ie:music ventures
* Learning from other countries – A mini panel discussion with Tamar Herman, K-pop correspondent, Billboard and Takuya Yamazaki, founder and managing partner, Field R
* Quickfire tools/services presentations – Simon Scott, co-founder, Push Entertainment; Chris Woods, Audience Republic; and Alan Graham, CTO and co-founder, Portes

About BPI/ERA Insight Sessions

This will be the eighth Insight Session held by record labels body the BPI, including four staged jointly with Entertainment Retailers Association, ERA. The sessions typically explore the relationship between music and technology and how developments are shaping trends in music consumption. Previous sessions have focused
on In Car Entertainment, Blockchain, Virtual Reality, Artificial Intelligence, Generation Z, and Smart Speakers.

About BPI (British Phonographic Industry) –

The BPI champions the UK’s recorded music industry, safeguarding the rights of its members and of the artists, performers and label members of collecting body PPL.

The BPI’s membership consists of well over 400 independent labels and the UK’s three ‘majors’, which together account for 85 per cent of legitimate domestic music consumption and one in eight albums sold around the world.

The BPI promotes British music overseas through its trade missions and the Music Exports Growth Scheme. It provides insights, training and networking with its free masterclasses, Innovation Hub, Insight Sessions, Wisdom Wednesday events, and reports. The BPI administers The BRIT Certified Awards, co-owns The Official Charts with ERA, organises The BRIT Awards and BRITs Week, and is also home to The Mercury Prize.

About ERA –

ERA is the trade association representing the vast majority of retailers and digital services offering music, video and games. Its members range from independent record shops (Reflex, Sister Ray) to digital services (Spotify, Sky, Deezer, 7digital) to internet retailers (Amazon) to specialist High Street operators (HMV, Game) and supermarkets (Tesco, Sainsbury’s, Asda and Morrisons).

ERA members supply the sales data which powers the Official Charts Company (music and video charts) and GfK Chart-Track (videogames). Together with record companies trade association the BPI, it owns the Official Charts Company. ERA provides the organisational force behind Record Store Day, the annual celebration of independent record stores which has become the most successful new music industry promotion of
the past two decades.

ERA works closely with its sister organisations in music, video and games and is a strong proponent of open markets, open standards and consumer choice.

About Music Ally

Music Ally has been covering the music industry’s fast-moving digital developments since 2002. Known as a digital thought leader in the global music business, our clients span the music and technology sectors, including all of the major labels and indies, music publishers and collecting societies, music platforms like Spotify and Deezer, and tech giants like Google, Facebook and Microsoft.

We are one of leading periodicals on the new music business, enabling companies to understand the landscape and effectively operate through marketing, training, research and advisory services.

As a leader in industry training, Music Ally recently launched an online learning hub for the global music business at

Music Ally also collaborates with global events and we produce our own conferences, including NY:LON Connect with Music Biz and Sandbox Summit as well as networking events.

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