BUSINESS Women Scotland (BWS) and broadcaster, STV, have forged a dynamic partnership to strengthen female-led businesses.
The wide-ranging agreement will encourage greater collaboration, increase representation of women business leaders in Scotland, drive business growth through knowledge sharing and profile opportunities, and in turn help boost the local economy.
This new partnership sees BWS – one of the largest communities in the country for female entrepreneurs – work closely with the broadcaster to offer a number of growth opportunities for members.
These include:
* STV’s commitment to providing £20k gifted airtime from the STV Growth Fund to one winner of the BWS Awards 2020;
* Collaboration on events, such as the BWS online Growth Programme, Virtual Business Roadshow, STV Growth Academy, and a dedicated STV-led knowledge sharing session for BWS members;
* Danielle Kelly, STV’s Strategic Development director – who runs the Growth Fund – will join BWS Mentoring Programme;
* Cross-promotion across online, email marketing and social channels; and
* TV advertising opportunities.
Business Women Scotland founder, Lynne Kennedy MBE, said: “Business Women Scotland is a community dedicated to helping women find support and networking opportunities to allow them to strengthen their business, achieve their goals, build business relationships and provide a platform for learning and developing. By working with STV, we will be putting female entrepreneurs firmly in the spotlight to showcase their contribution to the economy and celebrate their achievements.”
Danielle Kelly, STV’s Strategic Development director, said: “We’re thrilled to be working closely with Business Women Scotland, who share our steadfast commitment to supporting Scottish businesses and encouraging growth – which is critical, now more than ever. Through this partnership, together we’ll help empower female business leaders, build even stronger networks and provide unrivalled profile for the businesswomen working hard to drive their own enterprises and, in turn, Scotland’s economy.”
STV is committed to driving the Scottish economy by championing Scottish SMEs, providing a platform to grow their business and build their brand on TV. STV has an unrivalled connection with consumers, reaching at least 87 per cent of all Scots every month. STV’s successful Growth Fund has recently been doubled to £20m investment to boost SMEs as we emerge from lockdown.
STV is committed to ensuring that every colleague is valued and equal to one another. As part of a wide-reaching diversity and inclusion action plan, STV is making progress towards a target for gender equality across the top 25 per cent of roles by earnings by 2023.
www.bwsltd.co.uk
www.stv.tv
ENDS
For further information, please contact:
BWS – Angela McManus, 07803 970312, angela@bws.ltd.co.uk
STV- Kirstin Stevenson, 07803 970106, kirstin.stevenson@stv.tv
Notes for editors:
About BWS
Business Women Scotland is an organisation dedicated to helping women find support and networking opportunities to allow them to strengthen their business. As well as a bi-monthly digital magazine supporting women in business, the organisation also runs a series of events and awards to celebrate and empower women in business while tackling the gender gap in enterprise.
About STV’s Growth Fund
STV’s successful Growth Fund launched in 2018 and was set up to support SMEs and help boost the Scottish economy. Growth Fund investment is available for businesses to boost their marketing activities through match funding or revenue share arrangements and aims to connect businesses with consumers across Scotland earlier in their business journey. STV has provided almost £10 million of funding across
more than 340 deals to make TV advertising more accessible for businesses of all shapes and sizes. In March 2020 STV doubled the size of the Growth Fund to £20 million to extend marketing support to even more businesses across Scotland.
From retailers and home improvements services to leisure and ecommerce businesses, members have achieved success. A massive 91 per cent of members saw an increase in awareness after their campaign and over half have already seen an increase in profit, 75 per cent of those saw a minimum increase of 20 per cent.
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STV contact details…
Contact: Kirstin Stevenson
Email: kirstin.stevenson@stv.tv
