THE founder of an East Kilbride copywriting agency has published a beginner’s guide to becoming a freelance writer.
Says Neil Cumins: “For many Scots, 2020 will be remembered as the year when their careers changed forever. Some people will have experienced working from home for the first time, while others have spent part of the year on furlough. Travel restrictions have forced many people to suspend their careers, while the economic shocks of the Covid-19 pandemic will undoubtedly lead to widespread job losses in future.”
He added: “Since lockdown was announced back in March, there has been unprecedented interest in becoming a freelance writer. It’s easy to see the appeal of earning money while working from home, writing about topics of personal interest. However, the freelance industry has always been fiercely competitive, and freelance writing vacancies tend to attract hundreds of applicants.”
The G75 Media founder experienced this for himself last year, when the firm advertised a freelance copywriting vacancy on LinkedIn and received dozens of responses within two hours of the advert going live.
That led to the idea of offering practical advice to people struggling to build a freelance writing career, in a market that was considered overcrowded even before lockdown. And earlier this week, a comprehensive guide to becoming a freelance writer was published on the G75 Media website.
“One of the key messages in this guide is to avoid letting yourself down by making basic mistakes,” continues Neil. “Half the people who responded to our LinkedIn ad ignored the request to send a covering letter via email, and simply clicked a button to share their LinkedIn profiles with us. I was really keen to emphasise the importance of always being attentive and professional, because it’s vital for becoming a successful writer.”
Inspired by Neil’s 20-year career in copywriting and journalism, the guide covers everything from essential home-office hardware and software through to the challenges of building a portfolio.
It debates the merits of working for free, the importance of developing a natural writing style, and the benefits of creating a personal blog. It also reveals achievable income levels, and considers application processes requiring work being done.
G75 Media’s guide to becoming a freelance writer is available to read at https://www.g75media.co.uk/news.
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