Media release: BPI and MPA announce latest in series of international trade webinars


UK record labels association, the BPI, and the Music Publishers Association (MPA), the trade association for music publishers in the UK, jointly announce the latest in a programme of international trade webinars, which are being organised in close association with the Department for International Trade (DIT).

The next event will be an LA Sync Mission webinar confirmed for 22nd September and will explore the Future of Games and Music Sync.

This will be followed in October by an Indian Music Mission webinar (14/10) and then, for the first time ever, a Brazilian Music Mission webinar (20/10 or 23/10, date tbc).

The virtual events, which are normally only available to members, will be free to attend and are open to all. They follow international webinars for LA Sync and for China held in June earlier this year.

Please see link – – to sign up and register for free.

Chris Tams, BPI director of International, said: “Our international missions always prove popular in helping members to develop sync contacts and grow their exports in key markets overseas, not least the LA Sync Mission. With our normal international activities currently curtailed by the pandemic, we are delighted to build on the heritage of our trade missions through this free programme of events, which anyone can benefit from, including non-members.”

Lucie Caswell, MPA general manager, said: “We are delighted to shine a spotlight on the uniquely-creative collaboration of music and games. Together, music and gaming can be where we are our most creative, imaginative and engaging. Music is woven into the magic of games with particular skill and mutual respect between supervisor and music maker. This session is an exciting opportunity to lift the lid on how that works, with those who do it best.”

* * * * * * *

LA Sync Mission webinar: 22nd September 5pm – 6.30pm

The Future of Games and Music Sync: A conversation with some of LA’s top music supervisors.

Brought to you by the Department for International Trade, the BPI and the MPA and now in its 16th year, the LA Sync Licensing Mission has gone virtual. The event will bring together UK independent labels, publishers, sync agents and composers to hear from some of the top LA Music Supervisors in gaming and e-sports. Confirmed panellists include Cybele Pettus (senior music supervisor at Electronic Arts Inc.), Wilbert Roget II (composer –, Jon Vlassopulos (global head of Music at Roblox) and will be moderated by Mark Gordon (Score Draw Music).

Details of the Indian Music Mission and Brazilian Music Mission Webinars will be announced in due course.



Gennaro Castaldo +44 (0)20 7803 1326 / +44 (0)7801 194 139

Toby Leveson +44 (0)20 7803 1390 / +44 (0)7917 150 176

Arabella Hoy +44 (0)7527 484 980

Notes for editors:

About the LA Sync webinar

Cybele Pettus – senior music supervisor at Electronic Arts Inc – Cybele Pettus has been an in-house music supervisor at EA for the past 12 years. During her time at EA, she has overseen the in game music for franchises such as FIFA, Need For Speed, SSX Snowboarding, SKATE, The Sims, Madden NFL Football, NHL Hockey, UFC, and many others.

Prior to joining EA, Cybele worked as an A&R Rep at Warner/Reprise Records in New York.

Wilbert Roget II – composer – – Wilbert Roget, II is an American composer known for his work on video game music, particularly Mortal Kombat 11, Call of Duty: WWII, and Lara Croft and the Temple of Osiris. His scores have won multiple awards and nominations from the Game Audio Network Guild and the Academy of Interactive Arts and Sciences.

Jon Vlassopulos – global head of Music at Roblox – As global head of Music at Roblox, leads the company’s initiatives and partnerships with record labels, publishers, management companies, artists, brands and music start-ups. He is focused on entertaining and engaging Roblox’s community of 120m+ users with music, allowing them to express themselves and connect with their
favorite artists and friends in new and unprecedented ways. He will be working with the music industry to create new promotional and commercial opportunities around virtual concerts, in game music distribution, virtual merchandise, interactive artist worlds and interactive music and video experiences.

Moderated by Mark Gordon – Score Draw Music – Mark Gordon is a multi, award-winning composer and founder of the music production company, Score Draw Music. In animation and live-action children’s work, he has co-written titles and underscored songs for hundreds of episodes of children’s TV series including Becca’s Bunch, Claude, Wellie Wishers, Pinkalicious and Peterrific
and Millie In-between. He’s also written songs sung by people like Dolly Parton and Stephen Fry in children’s media. Outside of this, his co-writes can be found on properties such as The Shape of Water, Netflix’s Sabrina The Teenage Witch and many factual documentaries for Channel 4 and BBC. Awards include the 2015 Irish Animation Award for sound and music (for Lily’s Driftwood Bay on Nick Jr) and the 2017 Royal Television Society NI award for composition. He has also spoken at many music conferences including SXSW, The Great Escape, and the LA Sync Mission.

About the BPI –

The British Phonographic Industry champions the UK’s recorded music industry, safeguarding the rights of its members and of the artists, performers and label members of collecting body PPL. The BPI’s membership consists of well over 400 independent labels and the UK’s three ‘majors’, which together account for 85 per cent of legitimate domestic music consumption and one in nine albums sold around the world. The BPI promotes British music overseas through its trade missions and the Music Exports Growth Scheme. It provides insights, training and networking with its free masterclasses, Innovation Hub, Insight Sessions, WidsomWednesdays events, and reports. The BPI administers The BRIT Certified Awards, co-owns The Official Charts, organises The BRIT Awards and BRITs Week, and is also home to The Mercury Prize.

About MPA –

The Music Publishers Association (MPA) is the trade association for music publishers in the UK, with over 200 members, representing around 4,000 catalogues, covering every genre of music.

These include all of the UK’s major music publishers as well as independent pop publishers, library music publishers and printed music publishers. These companies are the ‘engine room’ of British music, they support our music makers and drive an extraordinary cultural and economic success story.

The MPA exists to:

• Safeguard and promote the interests of music publishers and the writers signed to them;

• Represent these interests to government, the music industry, the media and the public;

• Provide publishers with a forum, a collective voice and a wide range of benefits, services and training courses;

• Promote an understanding of the value of music and the importance of copyright; and

• Provide information and guidance to members of the public.

About DIT –

The UK’s Department for International Trade (DIT) has overall responsibility for promoting UK trade across the world and attracting foreign investment to our economy. We are a specialised government body with responsibility for negotiating international trade policy, supporting business, as well as delivering an outward-looking trade diplomacy strategy.

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