Media release: BBC Scotland showcases winner of The 2020 Scottish Album of the Year Award


NOVA, the youngest-ever winner of The Scottish Album of the Year (SAY) Award, is featuring on iPlayer and on BBC Radio Scotland as part of the broadcaster’s drive to support emerging talent.

Twenty-four year-old Nova – Shaheeda Sinckler – won the SAY trophy and £20,000 prize for her debut release, ‘Re-Up.’ Based in Edinburgh, the rapper, producer and DJ celebrates Glasgow’s DIY underground music scene and is the youngest winner in the SAY Award’s nine-year history.

BBC iPlayer is featuring a special package focusing on The SAY Award 2020 ceremony with an exclusive first interview with Nova here:

The awards will also feature as part of the Vic Galloway show on BBC Radio Scotland on Monday, 2, November, which begins at 8.00 pm.

In a record-breaking year for the music prize, The SAY Award received 362 eligible album submissions in 2020 with the shortlist containing eight debuts out of ten.

With this year’s SAY Award campaign going digital for the first time ever, due to the current COVID-19 pandemic, this year’s final award ceremony was aired online from Edinburgh’s Summerhall.

Louise Thornton, commissioning executive – Digital, Social & Youth, BBC Scotland, said: “We’re delighted we can bring audiences content from The SAY Award this year.

“Coverage of the award provides us with a great opportunity to showcase exciting artists as part of our strategy of getting behind new musical talent.

“Congratulations to Nova and all the other musicians who featured in The SAY Award this year.”

The broadcaster’s recently-launched content to support new talent includes the TUNE series on the BBC Scotland channel which features unique sessions, undiscovered sounds and untold stories from the youth music scene.

And on BBC Introducing in Scotland on BBC Radio Scotland, Phoebe I-H and Shereen Cutkelvin are bringing audiences the best unsigned, undiscovered and under-the-radar music Scotland has to offer.

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Contact: Eloise Curran