Media release: AR, VR and ‘synthetic realities’ – BPI Insight Session


THE BPI is pleased to announce that the latest in its regular series of Insight Sessions – Reality Check: AR, VR and ‘synthetic realities’ will take place on Thursday, 3rd December from 4.00pm.

The virtual session will once again be in association with regular partners, Music Ally, and will also be presented with the support of one of BPI’s official partners, Bowers & Wilkins.

The upcoming Insight Session will look at trends in the extended reality space – from the ‘now’ of augmented reality (AR), through to recent developments in virtual reality (VR). It will examine whether we are now at its tipping point and the session will also consider the future gazing prospects of synthetic realities, and the implications of these new technologies for the music industry.

Attendees will hear from platforms and services working actively at the heart of this burgeoning business, as well as from music industry professionals and thought leaders on what this means for modern music marketing and connecting artists with fans, as well as commercial opportunities for the future.

Initial confirmed speakers include:

* Stuart Dredge, editor-in-chief, Music Ally
* Manny Adler, manager, Music Strategy and Programming, Snap
* Josh Saunders, head of Firepit Technology, Warner Music
* Vanessa Bakewell, Global Client partner (Entertainment), Facebook
* Isabel Garvey, managing director, Abbey Road Studios
* Bob Moczydlowsky, managing director, Techstars Music
* Jo McNally, SVP of Licensing & Strategy, MelodyVR
* Cherie Hu, founder, Water & Music
* Roman Rappak, frontman, Miro Shot & CEO, Overview Ark

More speakers and a fully fleshed agenda will be announced in due course, but BPI
members and industry guests can sign up for free here.

Event: BPI Insight Session, in association with Music Ally and Bowers & Wilkins
Subject: Reality Check: AR, VR and ‘synthetic realities’
Date and time: Thursday, 3rd December 2020 – 4pm– 6pm GMT




Gennaro Castaldo +44 (0)20 7803 1326 / +44 (0)7801 194 139

Toby Leveson +44 (0)20 7803 1390

For Music Ally

Paul Brindley +44 (0)20 7250 3637 / +44 (0)7956 579 642

For Bowers & Wilkins

Andy Kerr +44 (0)7590 735140

Notes for editors:

About BPI Insight Sessions

This will be the tenth Insight Session held by record labels association the BPI, including a number staged jointly with Entertainment Retailers Association (ERA).

The sessions typically explore the relationship between music and technology and how developments are shaping trends in music consumption. Previous sessions have focused on in-car entertainment, Blockchain, virtual reality, artificial intelligence, Generation Z, Smart Speakers, Kids Insights, and, most recently, music and wellbeing.

About BPI (British Phonographic Industry) – 

The BPI champions the UK’s recorded music industry, safeguarding the rights of its members and of the artists, performers and label members of collecting body PPL.

The BPI’s membership consists of well over 400 independent labels and the UK’s three ‘majors’, which together account for 85 per cent of legitimate domestic music consumption and one in eight albums sold around the world.

The BPI promotes British music overseas through its trade missions and the Music Exports Growth Scheme. It provides insights, training and networking with its free masterclasses, Innovation Hub, Insight Sessions, Wisdom Wednesday events, and reports. The BPI administers The BRIT Certified Awards, co-owns The Official Charts with ERA, organises The BRIT Awards and BRITs Week, and is also home to The Mercury Prize.

About Bowers & Wilkins –

Bowers & Wilkins, founded in the UK in 1966, has been at the forefront of high-performance audio for more than 50 years. Bowers & Wilkins designs and manufactures precision home speakers, headphones, custom installation and performance car audio products that set new standards for innovation and sound quality, earning countless awards and accolades from the world’s leading recording studios and musicians.

Bowers & Wilkins’ reputation is based on the unwavering pursuit of the best possible sound and an unsurpassable music listening experience.

About Music Ally –

Music Ally has been covering the music industry’s fast-moving digital developments since 2002.

Known as a digital thought leader in the global music business, our clients span the music and technology sectors, including all of the major labels and indies, music publishers and collecting societies, music platforms like Spotify and Deezer, and tech giants like Google, Facebook and Microsoft.

We are one of the leading periodicals on the new music business, enabling companies to understand the landscape and effectively operate through marketing, training, research and advisory services.

As a leader in industry training, Music Ally recently launched an online learning hub for the global music business at

Music Ally also collaborates with global events and we produce our own conferences including NY:LON Connect with Music Biz and Sandbox Summit as well as networking events.

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