THE Scottish Sun has launched its Christmas charity campaign – Give a Kid a Quid – to support child poverty charity, Aberlour.
At this time of year, The Scottish Sun would usually be gearing up to open its annual Christmas pop-up charity shop in Glasgow’s St Enoch Centre, an initiative which has supported causes like Mary’s Meals and MND Scotland in recent years.
This pop-up charity shop isn’t possible in 2020 due to the Covid-19 pandemic. However, that’s not going to stop the paper raising cash and spreading some festive cheer.
For this reason, The Scottish Sun has today (Friday, 20 November) launched Give a Kid a Quid, which will support Aberlour in its work to tackle child poverty in Scotland.
It is estimated that one in four kids are living in poverty in this country, going without necessities like food, warmth and clothes.
The Scottish Sun believes this cannot be right in a modern-day Scotland and wants to help. Give a Kid a Quid will encourage generous readers to donate as much as they can. Even if every reader gave just £1, thousands would be raised for needy kids and families.
Alan Muir, editor of The Scottish Sun, said: “We’re delighted to be supporting Aberlour, a charity that really gets to the heart of poverty problems.
“Charities like Aberlour are so vital now, especially since the pandemic has created problems on top of the ones that already existed.
“Aberlour gets into communities and stays there, not walking away. On the contrary, continuing to work with children and families in need.
“Every precious penny counts and we know our kind-hearted readers will help as much as they can.
“Of course, money is important, but it is the emotional support that is so often key to helping ease many of the issues.
“Aberlour is a small, nimble charity who do that so well. If the Scottish Sun family can help these other families in some small way it will dispel the virus gloom hanging over us all this Christmas.”
Readers can donate in a few ways:
* There will be a coupon running in paper to which readers can tape a £1 coin;
* GoFundMe page – https://www.gofundme.com/f/giveakidaquid – where people can donate cash; and
* On Monday, the Sunta Star Raffle – an online raffle packed with one-off prizes from celebs and goodies donated from generous firms – will be launched.
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