STV is today confirmed as a launch partner for Facebook News, a new dedicated service on the social media platform for reliable and trusted reporting from accountable news organisations.
Described by Facebook as a more personalised and curated news experience, users can discover new topics and stories based on the news they read, share and follow; and find top headlines and stories of the day alongside news personalised to their interests.
The new service became available in the US in 2019 and will launch in the UK in January 2021. STV is one of a select group of news partners whose content will appear within the Facebook News surface, which will also offer users an overview of the day’s most important and relevant news from trusted sources.
Audiences for STV’s news service have soared in 2020. Flagship programme, STV News at Six, attracts more than half a million people each night and the company’s digital publishing delivers millions of views across its website, apps and social media channels.
Bobby Hain, managing director, Broadcast, at STV, said: “STV News is one of the most trusted sources of news in Scotland. Millions of Scots rely on our programmes and digital platforms to keep them up-to-date and informed. We are delighted to be a launch partner for Facebook News and to be delivering relevant, reliable and engaging Scottish content to users of this innovative new service.”
Sarah Brown, head of News Partnerships, Facebook, Northern Europe, said: “We’re delighted to partner with STV on the launch of Facebook News. Facebook is committed to supporting journalism and we want to help news organisations as they adapt to the changing digital world. By providing publishers with a product that can drive additional audiences and more advertising opportunities, Facebook can encourage and support sustainable business models.”
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