THE Scottish Sun has 2.7m monthly readers, while The Times and The Sunday Times (Times Newspapers Limited, or TNL) collectively reach 1.3m readers in Scotland a month.
This latest PAMCo release, which measures the print and digital consumption of news, covers print readership from January 2020 – December 2021, and digital readership in November 2021. It launched a new, online-first methodology, post-pandemic, which means that it is not possible to make like-for-like comparisons with past data.
The Scottish Sun’s 2.7m readers each month equates to 59 per cent of Scotland’s population.
Of TNL’s 1.3m monthly audience in Scotland, women now make up 52 per cent; and 67 per cent of readers are in the ABC1 bracket.
In print, The Sunday Times was found to be the longest-read newspaper in Scotland, with readers spending 108.4 minutes with it each week. The Times is read for an average of 56 minutes through the week, and The Saturday Times an average of 73 minutes.
Richard Bogie, managing director of News Scotland and News Ireland, said: “These figures are a continued vote of confidence in our news brands, across both print and increasingly digital. They keep the good news flowing after our stunning success in last year’s Scottish Press Awards.
“This success is testament to the talent and commitment of our people, backed by the investment we put into our products. Delivering high-quality and trusted journalism to our audiences in challenging times reflects the news that people clearly want to consume.”
Notes for editors:
The source of the data is PAMCo Bridge 1 2022 (Jan 20 – Dec 21) and IPSOS Iris Nov 21 data. Base: Scotland
Total Brand Reach (TBR) is the PAMCo-agreed measure reach of all related content for each publisher brand. Average Issue Readership (AIR) is the number of people who have read or looked at an average issue of a publication, based on each title’s publication interval.
The full list of News Scotland’s 12 winners at the 2021 year’s 42nd Scottish Press Awards, held last September, is as follows:
* Daily Newspaper of the Year winner: The Scottish Sun
* Sunday Newspaper of the Year winner: The Sunday Times
* Journalist of the Year winner: Chris Musson
* Lifetime Achievement: Alan Muir
* Reporter of the Year winner: Chris Musson, The Scottish Sun
* Journalism Team of the Year winner: The Scottish Sun
* Scoop of the Year winner: Graham Mann and Chris Musson, The Scottish Sun
* News Website of the Year winner: The Scottish Sun
* Best Coverage of a Live Event winner: The Scottish Sun
* Financial Business Journalist of the Year winner: Greig Cameron, The Times
* Political Journalist of the Year winner: Chris Musson, The Scottish Sun
* Travel Writer of the Year winner: Gabriella Bennett, The Times
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