Media release: Destination branding for Inveraray Castle


THE living home of the Duke and Duchess of Argyll, Inveraray Castle is one of the most beautiful castles in the west of Scotland.

It boasts fairytale turrets and a magical setting at the heart of the historic Argyll Estates.

StudioLR worked together with brand strategist Scott Sherrard to define the brand character and subsequently develop the brand identity for Inveraray Castle.

Said Lucy Richards, creative director, StudioLR: “The team has worked together on many heritage branding projects including Blarney Castle and Welbeck Estates and finds the combination of complementary expertise especially beneficial for their clients.”


About StudioLR

StudioLR is one of the UK’s most-respected design consultancies and specialises in destination branding.

Voted Scottish Design Team of the Year 2009

Clients include:

Cairngorms National Park Authority

Edinburgh Airport

Forth Ports

Forestry Commission Scotland

The Highland Council

National Nature Reserves

NHS Grampian

NHS Ayrshire and Arran

Scottish and Southern Energy (SSE)

Scotia Gas Networks

Scottish Natural Heritage

The Spartans FC

The University of Glasgow

The Welbeck Estates

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Contact: Lucy Richards