Media release: Women of the Year Awards go digital with Revolver PR


REVOLVER, the digitally-enabled PR agency, has congratulated the finalists of the 28th annual Vitalise Women of the Year Luncheon and Awards at Birmingham’s Hilton Metropole Hotel on 15th October 2010, who have been announced today.

Selected to develop a multi-faceted strategy designed to maximise the impact of the awards, Revolver placed fresh emphasis on communications via digital platforms and the introduction of a social media campaign.

LinkedIn and Twitter were employed to engage with a wider online network of successful women in business and to encourage the development of business relationships on and offline in advance of the official awards ceremony.

These methods were also used to release information regarding the array of sponsors including, British Airways, Jaguar, Harvey Nichols, Barclays Wealth, Hilton Metropole Birmingham, SCC and The Challenge Factor.

Said Revolver managing director, Iain S Bruce: “Probably the best kept secret outside of London, the Women of the Year Awards are one of the major landmarks on the Midlands’ calendar and this campaign was focused on spreading the word about a truly outstanding event.

“Working closely with the sponsors, a series of Digital PR techniques were applied to attract talented female business leaders and source nominations from the friends, colleagues and families of inspiring women, and we’re delighted with the response.

“The awards recognise the contribution women make to our economy and celebrates female talent, ability and achievement. It aims to create role models for the future and inspires other women to achieve success in their respective fields. Previous winners of this prestigious award include Hilary Devey, Asha Khemka and Karren Brady, currently assisting Lord Sugar in his search for a new Apprentice.

Bruce added: “The Revolver team wish the finalists the very best of luck and every success for the future. There are some truly inspiring stories to be told about this year’s finalists and it has been a privilege to play a small part as the event’s PR agency.”

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Contact: Beatrice Mocci