AN Ayrshire company has launched an exciting new addition to its product range.
Posterplus is a UK-wide outdoor advertising media company using inflatable billboards, digital advertising and projected screens to enable critical marketing messages to be placed closer to people outdoors than traditional billboards and advertising.
And this week, Posterplus launched its new Super 6 Sheet inflatable billboard.
Posterplus managing director, Gavin Hollywood, explained: “The new portable billboard is bespoke to Posterplus and adds to our portfolio of outdoor advertising formats.
“This new Super 6 sheet is double-sided, fully mobile and transportable.
“A sealed air value allows the structure to stay fully inflated for weeks.
“Each poster is industry size similar to bus shelter advertising and measures 6ft x4ft, each poster is digitally printed on PVC vinyl.”
A spokesperson: “The first Posterplus client to take advantage of the new advertising format was bus company Stagecoach Plc, who had a Super 6 Sheet inflatable billboard prominently displayed in Ayr town centre this week promoting Stagecoach’s ‘green’ credentials and reminding people that, whereas fuel prices have risen again recently, Stagecoach bus fares have been held at their previous levels.”
Stagecoach’s local marketing manager is Allan Henry.
He said: “We were delighted to use this innovative new marketing opportunity from Posterplus.
“Our ‘fuel saver’ campaign was aimed at high street shoppers, and it pointed out how convenient and cheap bus travel is, as well as being the environmentally-friendly option.
“The Super 6 Sheet inflatable billboard ticked all the boxes for us, as they can be placed right on the High Street, and are themselves an environmentally-friendly product.”
Hollywood added: “Stagecoach is an existing long-term client of Posterplus and we have carried out numerous campaigns for them across the country.
“We are delighted Stagecoach have supported our new format, and we look forward to working with them during 2011 on other media projects.
“Posterplus is now offering these new unique units for sale or rental and along with our core media formats for larger campaigns.
“With over 4,000 sites available across the UK and a dedicated website called www.getmeinthere.com our company can create high impact local, regional and national advertising.”
Posterplus current clients include Tesco, Sainsbury’s, Morrison’s, Sky, Nike, RBS, Debenham’s and the Scottish Government to name but a few.
Posterplus started in 2002 and has grown to be the largest ambient media owner in the UK with a portfolio of unique advertising formats.
Posterplus is an Ayrshire business with national coverage and previous winners of the National Business Awards & Scottish Enterprise Business Achievement.
The new Super 6 Sheet is part of the company’s continued expansion and March will see another new product being launched called the Tower, which will be the largest inflatable advertising unit of its kind in the UK.
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