‘CHOOSE Your Adventure’ is Sir Jimmy Savile’s call to action on the new tourism promotional viral video for Fort William and Lochaber, the ‘Outdoor Capital of UK’, recently launched on You Tube – http://www.youtube.com/watch?v=7WSsyfjytJA – with more than 27,000 views to date.
This action-packed tour of Fort William and Lochaber, starring Sir Jimmy Savile, combines the stunning landscape of the ‘Outdoor Capital’ with tongue-in-cheek humour and incredible sporting stunts.
With growth fund support from VisitScotland, ‘The Outdoor Capital of the UK’, the destination management organisation for Lochaber and Fort William, commissioned local video production company, MTBcut, to create a series of viral videos to promote the area as the UK’s premier destination for outdoor pursuits and adventure tourism.
‘Choose Your Adventure’ is the second video in the series and sees Sir Jimmy reflecting on a lifetime of fantastic activities and adventures in the ‘Outdoor Capital’.
He focuses on mountain biking, ice climbing, skiing in Glencoe, kayaking in Glen Nevis and fell-running to the summit of Ben Nevis.
Stunt doubles dressed in the legendry shell suit and classic cigar demonstrate a range of incredible sporting skills and stunts.
Street trials sensation, Danny MacAskill, UK downhill mountain bike pro and skier Joe Barnes, climber Mike Pescod, canoeist Callum Anderson and cyclist and cross-country runner, David ‘Spook’ Munro all donned the shiny sell suit, white wig and fat cigar to double as the legendary DJ, Top of the Pops presenter, marathon runner and fixer.
Frazer Coupland, project director at the ‘Outdoor Capital’ and wannabe film director, reports: “With this new promotional video we wanted to promote Fort William and Lochaber, not only as the country’s top spot to experience outdoor pursuits, but also as the best place for everyone to enjoy the outdoors, in as humorous and memorable way as possible.
“What better man to front up such a film than Sir Jimmy Savile? After all, he has been an icon of the barmy and bizarre for more than six decades and a long-term resident of Glencoe.
“The stunt doubles we used are extremely talented sportsmen who are all at the top of their game but more than anything these guys were up for a laugh!
“I feel sure that many will recognise the skills and talents of the likes of Mike Pescod, Callum Anderson and Danny MacAskill (some of them are as famous as Sir Jim himself!) that are on display in the film.
“They highlight a series of fluid moves on a steep ice face, some awesome early season skiing in Glencoe, mountain bike trials riding and some tricky white water river moves.
“Link this together with a multi-coloured VW campervan, and you have an awesome and hilarious adventure.’
The release of the film on YouTube is timed to coincide with the launch of the organisation’s new website provided by New Mind, an award-winning new media agency specialising in the tourism industry, this month.
New Mind were selected on the basis of their design expertise, flexibility and versatility of their eTourism solutions and their track record for destinations throughout the UK.
Like the stunning landscape of Lochaber itself, the new destination website will attract, entice and inspire with motivational content, seamless navigation and sophisticated planning tools.
It will also create sales and generate revenue, appeal to and inform prospective visitors whilst providing added value to the area’s tourism businesses (OCUK members).
The first video in the series was titled, ‘Iconic Adventures in the Outdoor Capital of the UK’, and followed a group of international delegates on their adventure activities in the ‘Outdoor Capital’ before they attended the Adventure Travel Tourism Association Summit.
It was an instant success too.
The ‘Sir Jimmy Savile: Choose Your Adventure’ video can be found here: http://www.youtube.com/watch?v=7WSsyfjytJA
The embed link to place the video in your website is:
<iframe title=’YouTube video player’ width=’640′ height=’390′ src=’http://www.youtube.com/embed/7WSsyfjytJA’ frameborder=’0′ allowfullscreen></iframe>
For more information on ‘The Outdoor Capital of the UK’, please visit http://www.outdoorcapital.co.uk
For further information please contact:
Paddy Cuthbert | Podge Publicity | M:07968 699 636 | E: firstname.lastname@example.org
Notes to editors:
The Outdoor Capital of the UK – The Destination Management Organisation
Formed in 2003, ‘The Outdoor Capital of the UK’ is a community-focused not for profit company. Its objective is to promote Fort William and Lochaber as the country’s top spot to experience outdoor pursuits with a view to developing local jobs, wealth and encouraging sustainable economic growth. The vision: to improve and promote Fort William and Lochaber as the best place in the UK for everyone to enjoy the outdoors.
The Outdoor Capital is a membership organisation drawing its members from the tourism sector and currently has more than 100 businesses as members. These range across accommodation, food and drink and activity providers. Many of these businesses are SMEs and the Outdoor Capital aims to work together to get results that individually the members couldn’t. As well as working on press and marketing activities the Outdoor Capital also encourages product development, works towards improving quality and sustainability in the sector.
For more information on the Outdoor Capital of the UK go to – http://www.outdoorcapital.co.uk/
The Outdoor Capital of the UK – The adventure playground
The Outdoor Capital of the UK covers the area of Lochaber district and encompasses islands, spectacular white sandy beaches, sheltered coastline, sea lochs, forests, glens, mountains, white water rivers; as well as Glen Coe and Ben Nevis (4,406 ft), the highest mountain in Britain.
Scotland is now recognised as one of Europe’s main players in the adventure activity market and is positioning itself as ‘Europe’s Adventure Capital’.
Fort William and Lochaber – The Outdoor Capital of the UK – is in the heart of this action, incorporating 2,000 square miles of ancient beautiful, wild, rugged exciting countryside on the north west coast of Scotland.
With more than 70 different outdoor activities to choose from and more outdoor pursuits per square mile than anywhere else in Europe, there is no better place to get out and enjoy the stunning landscape of the Scottish Highlands.
Steeped in history, blessed with stunning scenery and brimming with amazing wildlife, The Outdoor Capital of the UK offers outstanding, warm hospitality to families, couples or single travellers of every age in search of outdoor action and adventure.
Visitors interested in the outdoors are increasingly important to the economy and community of the Outdoor Capital of the UK. The aim is to attract visitors interested in outdoor pursuits, adventure tourism, wildlife and those who just want to enjoy the great outdoors.
Whether you’re interested in adrenaline fuelled extreme sports, a family adventure or relaxation and tranquillity, the Outdoor Capital of the UK is bursting at the seams with year round and seasonal cultural and sporting activities.
The Outdoor Capital is the place in which to enjoy a new activity or perfect your skills at an old one. Walking, climbing, mountain biking, kayaking, rafting, sailing, quad-biking, canyoning, photo stalking, barge cruising, skiing, fishing and many other stress busting leisure and cultural pursuits – from summit to seabed, the Outdoor Capital of the UK has it all.
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