LEITH-based design business, Hillside Agency, are enjoying some increased attention after designing the much reported Edinburgh Cycleways Innertube Map for the Bike Station in Edinburgh.
This new map details 100km of Edinburgh’s principal off-street traffic free routes and is designed in the style of the internationally recognised and easily navigated London Underground map.
The project has had a huge amount of media and online coverage across the UK, with the Bike Station’s website statistics going through the roof, following the launch of the map last week.
Hillside have a reputation for producing good-looking work for the bike industry, with a variety of cycle-related clients in their portfolio, including the Fort William Mountain Bike World Cup, the Hub at Glentress, Scottish Cycling, Spokes, Cycling Scotland and the TweedLove Bike Festival.
Mark Sydenham of the Bike Station, who hit the headlines in 2010 when the bicycle recycling and cycling promotion charity received a record award from the Climate Challenge Fund for campaigns to get people out of their cars, onto bikes and using less carbon, said: “Hillside was a natural choice for the design of the Innertube Map. They have already designed some very successful creative work for our other cycling projects and they understand the cycling world.”
Hillside Agency is run by Neil Dalgleish, who also has previous experience in the environmental sector as a founding member of Peebles-based carbon-reduction campaigners Tweedgreen.
He said: “The Innertube map has been brilliant project to work on. Not only has it been a fantastic opportunity to produce a fine piece of graphic work, it’s also great to work on an environmentally sound project. Best of all, I think the map highlights another huge asset the City of Edinburgh has to offer its residents and year round visitors. What other city has such a vast network of safe, off road paths that can be accessed easily by cyclists, runners and walkers with the use of the new Innertube Map?”
Hillside are now involved in working with web developers to bring the new map to life with an online version, creating an interactive map and cycle route community.
Hillside’s Martin Baillie, who is bringing the digital side together, said: “It’s a fantastic challenge – the possibilities for the project are almost limitless. The more we look into it the more scope we see for developing different versions and genuinely useful outcomes for Edinburgh and its cycling community.”
For More Information on the Bike Station’s Edinburgh City Cycleways Innertube Map go to – http://www.thebikestation.org.uk/
For further information please contact:
Paddy Cuthbert | Podge Publicity | M:07968 699 636 | E: firstname.lastname@example.org
Links to Innertube map stories:
Notes to Editors:
Hillside Agency – http://www.hillsideagency.com/
Neil Dalgleish, an Edinburgh based creative since graduating from Edinburgh University in 1984, established Hillside Agency in 2002, with the intention of growing a solid creative and visual communications business that creates and grows high quality brands. With a broad range of experience – from magazine and major label record sleeve design in the 1980’s to creating strong identities for many of Scotland’s most prestigious international events – the team at Hillside are always keen to work on projects that they enjoy. As a result, the company have become specialists in design and brand management for the events industry, cycling, adventure and winter sports and music projects – www.hillsideagency.com
The Edinburgh Innertube Map
Developed through the Climate Challenge Fund Better way to work project, the Bike Station and Edinburgh and Lothian and Greenspace Trust have been awarded £98,100 from the People’s Postcode Lottery to develop the map further, by improving some of the paths, looking at signage and to actively promote the routes through an innovative social media and online mapping project.
The Bike Station – http://www.thebikestation.org.uk/
The Bike Station is Edinburgh and Perth’s bicycle recycling and cycling promotion charity. We repair unwanted bikes and put them back on the road. We provide cycle training, bike maintenance training, and refurbished bikes to promote cycling as a healthy and sustainable means of transport across Edinburgh, the Lothians, Perth and Kinross and beyond.
We work to support cyclists start and keep cycling, working on location and at the Bike Station, and help other organisations promote cycling and bike maintenance skills.
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Contact: Paddy Cuthbert