PR-led communications specialist, Smarts, has been appointed to handle the trade and consumer PR for Border Biscuits, following a two-way pitch.
Smarts will focus its efforts on raising the profile of Border Biscuits in both Scottish and UK media, as part of an ongoing growth strategy for the Scottish biscuit manufacturer.
David Reid, marketing director, Border Biscuits, said: “We shortlisted two of Scotland’s leading PR companies, Smarts and Threebrand, and it was always going to be a tough decision deciding which one was the best fit for Border.
“Both companies put forward excellent ideas, but in the end we felt Smarts just shaded it. We are now really looking forward to developing a strong working relationship with Lesley and her team.”
Lesley Alexander, managing director of Smarts Scotland, said: “We’re delighted to be working on a brand with such a strong consumer affinity.
“This is a really exciting time for Border Biscuits and we are looking forward to developing a campaign to help elevate the brand’s profile on a national level and of course to sampling the delicious range in the office.”
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