Media Release: The First Foot, Scotland’s sustainable living week encourages us all to ‘do something different’


THE First Foot is a brand new ‘way of life’ festival for Scotland, an independent event and partner of the Edinburgh International Science Festival, being sponsored by the Co-Operative Group and Lothian Buses, it will be take place from 15th to 22nd April 2011.

The programme for the inaugural The First Foot Sustainable Living Week, with themes as wide ranging as biodiversity, heritage, transport, literacy, food and drink, Homes and Gardens, includes:

  • A sculpture at the National Galleries on the Mound – creation of a public sculpture from LEGO® bricks with a conservation theme.
  • Sustainable Gardener’s Question Time.
  • Seminars and Q & A events – Tackling the key questions surrounding sustainability with the very best experts in Scotland.
  • A journey with Peter Cairns – wildlife photographer.
  • Films – Screenings of films for adults and children.
  • Photography project.
  • Story and poetry project.

Organisers at Fresh Perspective Events have designed the programme to be as interactive as possible whilst fostering community engagement and enjoyment in a relaxed atmosphere.

The events will also encourage, involve and inspire people who have not yet engaged with the ideas and concepts of sustainable living to make the easy and cost effective changes towards a more sustainable life; to take The First Foot.

Lianne Walker, festival director from Fresh Perspective Events, organisers of the ‘The First Foot Sustainable Living Week’, said: “The First Foot is a festival for today – a celebration of Scotland, its people, culture, heritage, landscape and wildlife.

The First Foot is a unique project in Scotland; I am delighted that we have been invited to host our inaugural ‘The First Foot Week’ within the Edinburgh International Science Festival; we will be running various events across the region during the 15th to 22nd April 2011.

“Through showing people how they can “do something different”, they can make changes and lead more sustainable lives; through engaging, encouraging and communicating with them, they feel empowered and this facilitates change. We hope you join us – it will be great to meet you.”

Dr Steve Johnson, environmental manager of Lothian Buses, said: “Sustainable living is of growing importance to many people. Given the pressures society places upon our planet it is essential that we all make changes, be they large or small.

The First Foot 2011 will allow visitors to see how easy some of these changes can be and how they fit into a bigger, more sustainable future. Lothian Buses are striving to make themselves as sustainable as possible and therefore are delighted to be sponsoring this event.”

David Dugan, regional co-operative and membership manager, The Co-operative, said: “Every year The Co-operative supports thousands of initiatives from the local to global, helping people to change the world around them. With goals in eight key areas, The Co-operative aims to inspire even more people to get involved and make a difference to their world. We are proud to help sponsor The First Foot 2011.”

The First Foot Sustainable Living Week will be run with sustainability at its core.

When it comes to marketing the event organisers will use viral marketing, social media platforms and networks, e-newsletters and web advertising.

For further information on The First Foot Sustainable Living Week please visit


Media contact:

Press Office: 0131 466 6719 | e:

Notes to Editors

The First Foot Sustainable Living Week will be staged at various venues across Edinburgh and encouraging people from across Scotland to get involved, during the week of 15th to 22nd April 2011 – For more information go to

The First Foot Week is delighted to be sponsored by the Co-Operative Group ( and Lothian Buses ( – businesses with strong sustainability practices at the heart of their business.

The First Foot welcomes its partners and is grateful for the support of Edinburgh Libraries, The Bike Station, National Galleries of Scotland and the Edinburgh Farmers Market.

Profits from the First Foot Week will go to support their charities of the International Network of Street Papers, The National Literacy Trust and Fairbridge.

The First Foot Sustainable Living Week is organised by Fresh Perspective Events, the events arm of Fresh Perspective Media Ltd, a sustainable communications company

About Fresh Perspective Media Ltd (Greener View)

Fresh Perspective Media Ltd (Greener View*) is Scotland’s independent sustainable communications (publishing and events) company.

Greener View is a fresh perspective; it is a voice for real change to sustainable living and sustainable business in Scotland. It is run by people who believe that the way to real and lasting change is through encouragement, inspiration, passion and communication.

There is no easy solution, no magic bullet but at Greener View we aim to make the connections clearer. Through our events and publications we give you the information, tools and opportunities for us all to make good choices easily.

Greener View is the trading name of Fresh Perspective Media Limited, a company limited by guarantee (SC375992).

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Contact: Lianne Walker
Phone: 0131 466 6719/07912 656522