SCOTTISH family butcher, Simon Howie, has launched a premium range of traditional ready meals to cater for the lifestyle trend towards single-person households.
And unlike most ready meals, which are mass produced in a factory, the Simon Howie Foods range is prepared by chefs to more closely reflect the demands of discerning consumers.
David Niblett, national sales manager at Simon Howie, said: “Our ready meals offer a generous portion for one and, due to the innovative and unconventional nature of their preparation, reflect the quality, taste and appearance of a nutritious home cooked meal.
“All our ready meals are made by hand by our award winning chefs to support an identified premium niche in the ready meal market. The range has undergone significant product development to ensure it represents the standard of a traditional home-cooked meal.”
Ready meals offer an affordable alternative to eating out, and a less expensive option for consumers seeking a night off from cooking. But whereas the ready meal market has previously been dominated by spicy foods originating from overseas, such as curries, the Simon Howie range caters for a growing trend for more traditional, locally-sourced foods.
Simon Howie’s ready meals range comprises: haggis, neeps and tatties; Scottish stovies and braised cabbage; beef olives in onion gravy with mashed potato; steak mince with mashed potato and pork sausages in onion gravy with mashed potato.
The full range is available in ASDA and Sainsbury’s throughout Scotland.
For further information please contact David Niblett on tel 01764 684332
Issued on behalf of Simon Howie by Liquorice Media tel 0141 568 4018 www.liquorice-media.com
Date 11th April 2011
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