Media Release: SDG appointed to drive channel growth for Wyse


SPECIALIST Technology Distributor, SDG, has expanded its VDI solutions capabilities by sealing an agreement to add Cloud Client Computing solutions market leader, Wyse, to its EMEA portfolio.

SDG distribute Wyse solutions in the UK, France and North Africa, building on its formidable expertise in the virtualisation market. In the UK, SDG’s Specialist IBM and Lenovo distributor, ISI, will spearhead the relationship with Wyse, building a Centre of Excellence to deliver growth in key segments and helping partners to deliver new, virtualised infrastructure solutions for their customers.

“The market for Virtual Desktop Infrastructure is growing at a rapid pace. ISI has developed a compelling proposition around this game-changing marketplace and is committed to helping its business partners to drive the adoption of VDI and build best-of-breed solutions.

The addition of Wyse to ISI’s portfolio, means partners will be able to work with SDG as a single source provider for their VDI solutions. We recognise that VDI is one of the most exciting growth areas and having strategic vendors including VMware, Citrix, Symantec, IBM and now Wyse in our group portfolio, underlines our determination to achieve market leadership in this space,” said Rob Tomlin, who heads up ISI.

“Put simply, SDG enables partners to deploy new solutions and access the latest technologies and help them to enhance their technical, sales and marketing capabilities. This helps specialist resellers to compete with much larger competitors and offers major players access to solutions and services, wherever they lack expertise or capacity.

SDG opened its UK business Centre (BSC) in November 2010 as a key part of its partner enablement strategy, closely followed by solution centres in both France and The Netherlands. These purpose built facilities are designed specifically for business partners and their customers, to access a wide range of specialist resources and technologies and to design virtual infrastructure solutions containing multiple technologies, based on their customers’ technical and commercial requirements.

Mark Jordan, vice-president EMEA, Wyse Technology, added: “We’re seeing demand for our cloud client computing solutions significantly accelerating as more organisations review their desktop estate and realise that desktop virtualisation meets their requirement for superior end user experience at lower total cost of ownership.

“Our new agreement with SDG enables Wyse to grow its channel operations in response to this fast expanding market through SDG’s large European partner network, impressive distribution capabilities and strong focus on helping clients virtualise IT infrastructure successfully.”

About SDG

SDG is Europe’s largest independent technology solutions provider around the infrastructure, and is part of Specialist Computer Holdings (SCH) plc. The group has regional operations in seven different countries, employs over 7,000 professional staff and has delivered sustained, profitable growth for some 35 years, with annual turnover exceeding £2.5 billion.

Long-term partnerships with the world’s leading solutions providers combine with SDG’s services capabilities to create a rapid return on an investment in IT.

It has an enviable track record of successfully helping European-based companies and government organisations better manage their technology infrastructure, remove cost and create business advantage.

For more information/ images contact:

Iain Bruce: / Mobile 07929 466 152

Beatrice Mocci: / T: 0845 130 8992

Key Figures:

$2.34bn turnover

650 employees

Specialist distributor for EMEA

Top three distributor for HP, IBM and Software

Best of breed Hardware + Software + Services = Solutions for resellers and their customers

International coverage in over 47 territories

28 years successful track record

World-class supply chain and logistics operations

About Wyse Technology

Wyse Technology is a global leader in Cloud Client Computing.

The Wyse portfolio includes industry-leading thin, zero and cloud PC client solutions with advanced management, desktop virtualisation and cloud software supporting desktops, laptops and next generation mobile devices.

Cloud client computing replaces the outdated computing model of the unsecure, unreliable, energy-intensive and expensive PC, all while delivering lower TCO and a superior user experience.

Wyse has shipped more than 20 million units and has over 200 million people interacting with their products each day, enabling the leading private, public, hybrid and government cloud implementations worldwide.

Wyse partners with industry-leading IT vendors, including Cisco®, Citrix®, IBM®, Microsoft, and VMware® as well as globally-recognised distribution and service partners. Wyse is headquartered in San Jose, California, U.S.A., with offices worldwide.

More information can be found at or by calling 1-800-GET-WYSE.

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Phone: 0845 130 8992