HMV is mounting its largest ever Valentine’s campaign, which, for the first time, will be anchored by a 60-second TV advertisement.
This will be supported by extensive press advertising and a strong product offer in-store and online – led by such new releases as ‘Atonement’, classic catalogue titles, including Baz Luhrmann’s ‘Romeo + Juliet’, and a range of box sets, such as Sex and the City
1-6 and the Audrey Hepburn Collection.
HMV has also developed Valentine’s specific branding – using the motif of a heart-shaped balloon, while the letter ‘V’ in ‘HMV’ has been replaced with a heart for this special occasion.
MEDIA RELEASE posted by HMV. You too can post a media release (aka press release) on allmediascotland.com. For more information, email here.