NEVIS Design Consultants have continued their development of Hamilton & Inches’ customer publication ’87’ with the release of the latest Autumn-Winter collection.
Research undertaken by Hamilton & Inches into their demographic customer base, buying habits and retail experience has identified the need to interact more regularly and with more depth through the medium of direct mail.
There is now the opportunity to act as the voice of authority within the premium jewellery sector, demonstrating the breadth of knowledge of, for example, silver, diamonds and corporate giftware.
The new publication style also presents the opportunity to give a glimpse into the world of Hamilton & Inches – the mysteries of the workshop and the goings on behind the Scottish Fashion Awards, of whom they were main sponsors.
The design look undertaken by Nevis reinforces the Cool Elegance that is the positioning of Hamilton & Inches, and makes good use of a suite of photography taken by David Eustace that will form the basis of a promotional campaign over the next two years.
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