RYDEN, one of the best known names in commercial property, launched a new brand identity on Monday 9 October, created by Edinburgh-based Nevis Design
Ryden has stepped up its look to reflect the more modern
practice it has become. The move follows a review by the firm of its
position in the market and a subsequent objective setting exercise within
Ryden undertook research with employees and clients to find out more about
their perceptions of Ryden and what the firm stood for.
Research results showed the main strengths to be the Ryden name, the professionalism and
approachability of Ryden people and the expert local knowledge held by the
It also showed some views of Ryden were based on an historic knowledge
of the firm. The partnership felt the brand needed upgraded to reflect the
investment in new talent and the firm’s proactive and creative approach.
The review has helped the firm reaffirm key strengths and refine its brand
values that form the basis of day-to-day operation; to be friendly, modern,
trusted and ambitious. The main objective of the update was to create a
brand message that reflects the values of the firm and the consistency of
service clients can expect from Ryden. It is a bold and contemporary look
with a focus on clear communication. This investment in brand identity by an
independent property firm reflects its ambitions for growth in the future.
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