Media Release: Restaurant replays ‘The Italian Job’

A REAL-life interpretation of The Italian Job has led to an Edinburgh-based Italian restaurant group being shortlisted for a major industry award.

La Favorita, on Edinburgh’s Leith Walk, has been shortlisted for Independent Delivery Operator, as well as Pizza Restaurant, award at the Pizza and Pasta Association (PAPA) Awards which recognises the best and most genuine Italian restaurants in the UK.

The restaurant invested thousands of pounds on a delivery fleet of five Minis after watching the cars in action in the Charlize Theron action flick.

Tony Crolla, proprietor of the establishment which opened in 2005, said: “We are absolutely delighted to have been shortlisted for these prestigious awards.

“We have invested heavily in developing La Favorita over the past year and this has paid off.

“One of our major investments was a fleet of Minis for our delivery staff.

“In the film, The Italian Job, Minis are used as speedy getaway cars. It seemed apt therefore that an Italian restaurant could use these vehicles for nipping about town with deliveries. It was a fun idea but one that has paid off. With their personalised number plates we now have an instantly recognisable, up-market fleet of delivery vehicles.

“We also use the very latest in pizza bag technology, with magnetic plates used to keep the pizzas at an optimum temperature.”

In 2005 and 2007, La Favorita won gold at the PAPA Awards for Pizza Restaurant and in 2005 Tony was named Pizza Designer of the Year for his fishy Pizza Favorita which included ingredients such as smoked salmon, caviar, etc.

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Contact: Holyrood Partnership
Phone: 0131 561 2244