Media Release: Leading Google advertising specialists appoints boutique agency to provide on and offline PR

EDINBURGH-based PHPR Ltd received a welcome Christmas boost with the news they have won the on-and-offline PR contract for leading Edinburgh-based Pay-per-Click specialists, Attacat.

Attacat MD, Tim Barlow said: “We chose PHPR after a three-way pitch because MD, Penny Haywood Calder, impressed us with her online PR skills which are a perfect complement to our business. She understands that PR is more than just sending out press releases.”

PHPR MD, Penny Haywood Calder, said: “Having launched the world’s first online bank in 1985 when I was at Bank of Scotland, I’ve always been drawn to technology in business. My degree in logic and metaphysics helps me tease out the benefits and get the message across clearly to the end-user. Today, with the proliferation of marketing and PR opportunities online, there has never been a better time to get into e-commerce or boost an existing online offering.

“But the Attacat team results are quite amazing. They are currently boosting the sales from existing Search Engine Advertising campaigns by an average of 96 per cent. What organisation wouldn’t mind nearly doubling their sales in this economic climate?

“Attacat tend to work with high growth small businesses and medium to larger organisations and I think it’s the combination of depth of knowledge, staff development and transparent dealing that provides top-level results at affordable rates. There are certainly no grand reception areas to pay for when you engage with Attacat: just down-to-earth results, which is why they have a 93 per cent client retention rate.

“They have great depth as Tim was the one of the first 100 Google-qualified advertising professionals in the world. He has built an excellent team over five years, employing some of the UK’s brightest and most entrepreneurial graduates through Graduates For Growth.

“If ever there was a time when businesses needed a boost, Attacat are a ready-made solution. I’m going to really enjoy working with them.”


For further information, interviews, photos or comment from Penny Haywood Calder or Tim Barlow at Attacat, please contact:

About PHPR

Founded in 1986 by Penny Haywood Calder in Edinburgh on the back of journalism, design and editing experience, the award-winning company now offers broadcasting and DVD/online TV production capability as well as media training.

PHPR serves clients all over the UK and throughout the world through membership of PR Boutiques International:

Clients served include PLCs, the public sector and dynamic small to medium sized businesses: mainly B2B, and often in sectors that are ‘difficult to explain’.

PHPR operates transparently on a timelog basis and agrees costs in advance, including expenses involved. Any changes must be authorised by the client in writing.

PHPR aims to be a low carbon company and has ‘reduced, re-used and recycled’ since 1986 and now also composts and offsets fuel and energy expenditure. Penny Haywood at PHPR Ltd on Tel: +44131 669 5190 (Edinburgh, UK), Mobile +447850 657 714 or email:

MEDIA RELEASE posted by PHPR. You too can post a media release (aka a press release) on For more information, email here.

Contact: Penny Haywood Calder
Phone: 0131 669 5190