SCOTTISH PR and marketing agency, Volpa, has been appointed by Bini Products to manage the launch of its Binifresh product line in advance of its roll out into ASDA stores across the UK later this month.
The campaign will be aimed at raising awareness of the innovative product, a compact hygiene device designed to fit a wheelie bin and automatically emit a purposely-formulated spray every four hours to ensure that the wheelie bin stays hygienic and fresh.
Demand for the product grown amid rising concern from householders following many local councils altering the frequency of waste collections to fortnightly periods.
Further information about the product can be found online at www.binifresh.com
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