ALIENATION Digital has developed a new interactive webssite for camping and outdoor experience specialists, Vango.
The company, which was established in the West of Scotland and is part of the AMG Group, has a 40-year heritage of developing and supplying products for everyone who enjoys the great outdoors from expedition leaders facing extreme conditions to families on weekend camping trips.
Vango came to Alienation Digital late last year looking for a new web platform that could take the brand ahead of the competition in 2010 and beyond.
The cornerstone of the new site is an interactive product search function showcasing the comprehensive product offering from Vango.
This impressive functionality gives visitors to the site the ability to narrow their product search down to colour, capacity and other key features. Making it simple for shoppers to find what they are looking for and compare products.
Vango is continuing with the interactive theme throughout the site. They will be using the site to introduce visitors to various team members throughout 2010 and there is a news feed on the homepage where visitors can see the latest updates.
Vango is increasing its web presence through social media and are connecting with visitors though Facebook and Twitter. YouTube is used to feature information about products, with a series of short films coming soon that will show customers the correct way to pitch their Vango tent.
Alienation look forward to building on the success of the Vango site and will be working with AMG on other projects with some more sites launching soon.
AMG is the UK’s leading owner and distributor of an impressive portfolio of premier footwear, outdoor and snow brands, such as Wayfayrer, Lichfield, Phoenix, Trangia and Blacks of Greenock.
Scott Beveridge, the AMG Group’s creative manager, said:
“As a business, Vango strives to put our customer at the centre of our online marketing philosophy.
“As a market leader, we insist on setting ourselves apart from the competition. Alienation helped us deliver on that promise.
“From the first meeting Alienation understood what we were about as a brand, how important design was to our business and enhanced how online technology can help advance our consumer offering.
“The finished result was a website which has raised the bar for an entire industry.”
Neil Barr, Alienation Digital’s MD, said: “Vango is a classic example of a well established retailer recognising the need to ensure the quality of their digital and online marketing matches the quality of the experience customers enjoy in their stores.
“Visitors to the new Vango site will be delighted with how easy it is to find and buy the products they want while Vango’s use of social networking recognises the importance of this medium in strengthening their relationships with clients.”
You can interact with Vango by visiting www.vango.co.uk
Note to Editors:
Alienation Digital is an award-winning full service new media agency which provides measurable success through web design, web development and internet marketing. The company serves clients across the UK and internationally from its base in Glasgow.
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