Media Release: HMV shacks up for Valentine’s Day

HMV is hoping that its customers and their partners will move closer to each other this Valentine’s as a result of an engaging marketing campaign that will highlight gift recommendations for music, film and games titles.

The campaign, which features a move closer tagline and use of a specially adapted Nipper logo with lovehearts, will be supported across the entertainment retailer’s chain of 280 stores – through instore and window displays, as well as online on and via selected national press advertising.

A playful highlight of the campaign will see the installation of a special, complimentary photobooth for Valentine’s – dubbed the hmv Love shack at HMV’s London flagship store, 150 Oxford Street from this Friday.

The hmv Love shack is a photobooth with a difference, featuring Boothnation Photostream technology and manned by their own dedicated staff. It is celebration of the retro-future design concepts of the 1950s, all curved aluminium, moulded TV screens and space-age surfaces. But it’s not just its look that make is special; it’s fully kitted out with professional lighting, a high-end digital camera and a wind machine.

The hmv Love shack is perfect for two, holds four or five at a squeeze and will be open to the Oxford Street public between Friday 12 Feb to Sunday 14 Feb (12 noon – 4.00pm each day).

Visitors can enter the booth and select from a number of a heart-shape graphics bearing the title of a famous love song, which they can then include in their free set of hmv-branded photographs by way of sharing a special message with a loved one.

Featured lines include: Love is in the Air, You’re The One That I Want, You’re Still the One and Love Will Tear Us Apart. Also available is a particularly special message that says Marry Me just in case anyone is sufficiently moved to make the ultimate romantic gesture.

MEDIA RELEASE posted by HMV. You too can post media releases (aka press releases) on For more information, email here.

Contact: Gennaro Castaldo
Phone: 020 7432 2033 or 07801 194 139