Leading Edinburgh based PR company, CM Porter Novelli, has been appointed as the PR team for Camera Obscura and the World of Illusions, Edinburgh’s oldest purpose- built visitor attraction. The partnership will run for the next six months to support the venue during its 175th anniversary plus planned expansion and refurbishment.
Camera Obscura and the World of Illusions sits at the top of Edinburgh’s Royal Mile and is a fascinating way to see the capital and learn about its history. The attraction has been delighting and intriguing for the past 175 years, giving the opportunity for visitors to interact with moving images of Edinburgh projected through a giant periscope, picking people up, squashing them to a pulp and even making traffic climb over paper bridges. Additional attractions include the quirky and unusual exhibits including optical illusions, thermal cameras and interactive displays.
Speaking about the project, CM Porter Novelli managing director, Angela Casey, said: “Camera Obscura and the World of Illusions is a truly unique experience in Edinburgh and we are thrilled to join them at this exciting time. Working with the attraction will complement our portfolio of other tourism and business clients and we look forward to a really innovative and fun six months.”
Director and manager of Camera Obscura, Andrew Johnson, said, “2010 is bringing an exciting period of expansion and investment to Camera Obscura and the World of Illusions. As part of our expansion we have recognised that the skillset of a company like CM Porter Novelli is what we need to support our marketing and PR team.”