THE Edinburgh International Book Festival has selected award-winning agency Line as its digital partner.
The two year contract will see Line completely rework the existing Book Festival site with the brief of creating an online presence that will serve as an international literary hub in addition to providing visitors with news and information on Festival events.
Already underway, the first phase of development will see the portal undergo a total redesign and technical rebuild to provide a more robust presence with a richer array of content and improved ticketing and event management functions.
“The Book Festival has become extremely successful and that in itself is a challenge. As tickets for many Book Festival events typically sell out within hours of going on sale and capacity is strictly limited, we’re keen to turn our site into a year-round destination that allows people to participate in and enjoy festival events wherever they are in the world,” said marketing and PR manager, Amanda Barry.
“We selected Line as our digital partner for the project because we felt the agency’s blend of experience, technical expertise and creativity made them the natural choice.”
Scheduled to begin in 2011, the project’s second phase will see continued development of the site as a literary hub and year-round destination. Community participation elements will be introduced and user generated content encouraged to create an online focus for literature lovers.
The news marks a remarkable hat-trick of festival wins for Line. The agency already holds the International Film Festival account and has just signed a deal to handle the Fringe Festival’s digital strategy which will see it run a series of focus groups and workshops designed to identify the personas, user journeys and requirements for what the event’s organisers should do to fulfil the needs of its unique user base.
“We’re delighted to be involved in this project. By extending their web activities beyond its current format to develop a vibrant, interactive portal that involves, informs and inspires their target audience, the Book Festival has adopted a far-sighted approach to its site that will deliver multiple benefits to both the organisers and users alike. It’s a clever approach, and one we’re excited to play our part in,” said Line managing director, Ross Laurie.
Line is a digital agency. They help clients profit through digital channels. Insightful, knowledgeable and creative; that’s Line. A digital agency that works alongside clients to deliver success for both, they use sophisticated internet-based marketing techniques to offer accountability and results, delivering innovative easy-to-manage technology and award-winning design. The results are there for all to see. http://www.line.uk.com
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