Media Release: 4Ps Marketing to provide international SEO to Germany

LONDON-based search engine marketing agency, 4Ps Marketing, has secured a contract with European tour operator, DERTOUR, to provide search engine optimisation for its UK websites.

Says a spokesperson: “DERTOUR also known as DER Travel are specialists in providing their customers with tailor-made holidays throughout Central Europe; predominantly Austria, Czech Republic, Germany, Hungary and Switzerland.

“DERTOUR have been an UK-based travel operator for more than 40 years.

“Through this wide experience and commitment, DERTOUR have been able to establish a reputation for exceptional customer service and high-quality holidays. In providing customised travel arrangements by air, rail and self-drive holidays, they are the superior choice of tour operator.

“The SEO service that 4Ps Marketing is providing will greatly enhance DERTOUR’s online presence. As the internet expands, competition heightens, and the need to stay ahead of competitors has become increasingly evident. The purpose of search engine optimisation is to increase traffic, sales, and to promote brand awareness.”

DERTOUR’s head of Marketing, Tim Locke, comments: “4Ps Marketing joins DERTOUR at a very exciting time.

“With our ambition to deliver our first transactional website into the UK market this year, 4Ps Marketing will play a pivotal role in migrating our ranking credentials as well as helping us to exploit every ethical opportunity to be more visible to the search engines.

“We are all very much looking forward to seeing the DERTOUR / 4Ps Marketing relationship yield some excellent results.”

Matthew Phelan, a director at 4Ps Marketing, commented: “We are delighted to offer our bespoke services to a company as prestigious as DERTOUR. We have substantial experience in running international SEM campaigns and this will really help us hit the ground running.”

4Ps Marketing goes as far as 100 per cent new keyword research through to landing page optimisation. The project is currently in the research and setup stage before full implementation in spring 2010.

About 4Ps Marketing

4Ps Marketing is an independently-owned search engine marketing agency. As specialists in SEO and PPC marketing, they are well-known as a leading SEO / PPC agency within the SEM industry.

4Ps Marketing is a London-based agency with current SEM clients locally as well as internationally; including all of Europe, Australia and North America.

If you would like to discuss SEM or find out more information please visit or call 0207 607 5650.

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Contact: Rachel Kneen
Phone: 02076075650