Media Release: AEGON helps to reduce non-disclosure with new adviser protection claims guide

THE guide includes valuable information explaining the reasons behind why some claims are declined, with checklists to help advisers ensure the customer discloses as much detail as possible on the application form to avoid non disclosure issues.

The claims guide also helps advisers manage their customers’ expectations, ensuring they are aware of what illnesses they are covered for when taking out a protection plan.

AEGON has also made changes to it’s ‘Understanding Claims’ website with detailed information about the new tele-claims service which was launched in March. Early indications suggest that the tele-claims service has reduced the average time it takes to pay a claim from ten to five weeks.

Matt Rann, group head of Underwriting and Claims said:

“The two most common reasons for declining a claim are when an illness is not covered in the customer’s plan and in situations where the customer has not disclosed full details of their medical history.

“Helping advisers and customers understand the claims process remains a key focus for AEGON. With our new adviser help guide and updates to our claims website we aim to help further increase the number of claims we pay.”

Advisers can visit the understanding claims website at


Further information

Kevin Brown

Media Relations Manager


0131 5492859/ 07740 897282

Notes to Editors

In the UK AEGON offers pensions, life insurance, asset management and financial advice to around two million customers. AEGON UK has assets under administration of £56bn billion and employs approximately 4,900 staff.

AEGON is one of the world’s leading insurance groups with approximately 30,000 employees world wide and 40 million customers in the Americas, Europe and Asia. AEGON’s revenue generating assets totalled EUR 361 billion at December 31, 2009.

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