Media Release: Public have more positive view of social work in Scotland

ATTITUDES to social work in Scotland improved over the last year, according to research carried out for the Association of Directors of Social Work (ADSW).

Based on a survey of 1,000 Scottish adults, and carried out by Scottish Opinion, the research shows that more people feel better informed about social work services.

The findings have been published a year on from the launch of the Social Work Changes Lives Campaign by ADSW and the Scottish Social Services Council, which aims to improve understanding of social work.

It also coincides with Michelle Miller, Edinburgh’s Chief Social Work Officer, taking over as the new president of the Association of Directors of Social Work at the organisation’s conference which begins today May 12th.

Says incoming ADSW president, Michelle Miller: “The results show that 47 percent of respondents rated social work positively compared to 38 per cent the previous year. They also reveal that 80 per cent of people who had used social work services, or whose families had, held a positive view of social work. However, one of the most significant changes was that the proportion of people that were unsure about their view of social work had fallen from 43 per cent to 31 per cent.

“Against a background of negative coverage of social work resulting from the tragic cases of Baby Peter and Brandon Muir, it is very encouraging that there is greater understanding of social work services.

“I am particularly pleased that users of our services are so positive about what we do. However, there is still a lot of work to do if we are to ensure that the contribution of social work staff is fully understood.”

Anna Fowlie, chief executive of the Scottish Social Services Council, said: “social work is a complex and challenging career. Public understanding of what social workers do is fundamental to building trust and confidence in the profession. It is also essential that we attract great new people into social work training and careers in social services – more positive media coverage will help raise awareness of just what you can achieve when you work with vulnerable people.”

The research results show that 39 per cent of those respondents who had not used social work services mainly associated them with child protection. By contrast, 40 per cent of those with experience of social work services most strongly identify them with care of older people.

“In Scotland the Government and MSPs of all parties have been supportive of the role of social work and local authorities have been instrumental in promoting the good work of social workers”, added Michelle Miller.

“We want to see this support continuing to grow. However, we have to recognise that attitudes are also heavily influenced by the media. In this respect, we all have to work closer to improve the media’s understanding and support of the profession and ultimately demonstrate respect for the contribution of social work services.”


Media contact: Lynne Veitch or Ian Coldwell at Pagoda PR on 0131 556 0770, email: or Jane Devine, ADSW, on 07901 772233, email

Notes to Editors                                                                          

1)       The research was carried out by Scottish Opinion Ltd. with 1,035 Scottish adults over 18 using computer aided telephone interviewing (CATI). The sample is weighted to be representative of the Scottish population by age, gender, social grade and region. The interviews were carried out over five days from 25 February to March 2 2010. Last year’s survey  was carried out from February 17th to 21st 2009.

2)       Respondents were asked to rate social work services on a scale of one to ten where one was very low and ten very high. Of the overall sample, 31 per cent were unsure, 47 per cent rated it at the positive end of the scale (six-ten) while 22 per cent rated it one to five. Among individuals who had either used social work services themselves or their family had within the last two years, 80 per cent rated the services positively (six-ten). This group totalled 145.

3)       When asked which service respondents most identified with social work the results were:

Child Protection: 35 per cent

Care of older people: 33 per cent

Supporting families: 11 per cent

Support for disabled people: seven per cent

Mental health: three per cent

Criminal justice: two per cent

Early years: one per cent

None of the above: one per cent

Unsure: six per cent

4)       According to Government statistics the breakdown of social work staff numbers to service area is:

60 per cent of staff work in adult services (includes work to support those with mental health needs, learning disabilities, substance misuse. Also care for older people including those in care homes or requiring home care)

17 per cent of staff work in children’s services (includes protection, adoption and fostering and family support

eight per cent of staff work in criminal justice (includes probation and community service)

six per cent work in generic social work

5)       Staff numbers divide into the following work areas:

  • strategic/central  16 per cent
  • fieldwork             39 per cent
  • residential           29 per cent
  • daycare                13 per cent
  • homecare            four per cent

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Contact: Lynne Veitch
Phone: 0131 556 0770