Media Release: AEGON highlights business protection opportunities with online toolkit

AEGON has produced a comprehensive range of online support material to help advisers understand everything they need to know about the business protection market.

The support material includes valuable information highlighting the importance of businesses adequately protecting themselves and practical hints and tips on how advisers can identify and then approach customers who have a business protection need.

In addition, the online toolkit has detailed information covering business continuity and succession planning, including a series of ‘ask the expert’ video clips, featuring Tony Wickenden, from Technical Connections, who answers frequently-asked questions.

Alun Beynon, head of Sales and Distribution, said:

“The business protection market is still relatively untapped and our online toolkit aims to drive home the message of what can happen, not just to businesses, but also family members if a key individual or shareholder within the business becomes critically ill or dies.

“I believe there is still a perception among advisers that business protection is over complicated, especially when it comes to the more technical tax and trust issues, so in addition we have developed support material on these areas which can also be downloaded from the toolkit.”

Advisers can also benefit from a range of interactive calculators. These provide a valuable means of identifying with customers the value of their businesses, including their key employees and the likely consequences to themselves and their families of not having adequate business protection cover in place.

Peter Chadborn, director at CBK said: “At the beginning of the year, AEGON also commissioned independent research looking at how advisers can collaborate more effectively with professional connections, in the business protection market.

“Findings from this research, including the advantages of advisers and professionals working together and advice on how to develop professional connections can also be downloaded from the website.”

To view the online toolkit advisers can visit:

- Ends –

Further information

Kevin Brown

Media Relations Manager


0131 5492859/ 07740 897282

Notes to Editors

In the UK AEGON offers pensions, life insurance, asset management and financial advice to around two million customers. AEGON UK has assets under administration of £53.6 billion and employs approximately 4,900 staff.

AEGON is one of the world’s leading insurance groups with approximately 28,000 employees world wide and 40 million customers in the Americas, Europe and Asia. AEGON’s revenue generating assets totalled EUR 388 billion at 31 March 2010.

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